Enterprise Marketplace

Unlock the Power of the Marketplace Model With New Mirakl Marketplace Connector for VTEX

Anthony Larkin
April 11, 2022
Unlock the Power of the Marketplace Model With New Mirakl Marketplace Connector for VTEX
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When you launch a true enterprise marketplace, you’re opening up a new way of doing business – giving you the agility to meet changing customer demand by adapting your assortment and increasing availability. But to fully achieve the agility, flexibility, and profitability that a marketplace can offer, you need a technology that can scale with you. That’s why we are so excited to introduce the Mirakl Marketplace Connector for VTEX Digital Commerce Platform, making it even easier for VTEX customers to integrate the best-of-breed enterprise marketplace SaaS solution to expand their business through a wider range of third-party sellers.

Why use the Mirakl Marketplace Connector for VTEX Digital Commerce Platform?

Developed in partnership with ACCT, Mirakl’s Marketplace Connector for VTEX Digital Commerce Platform connector empowers eCommerce businesses using VTEX to more quickly and easily integrate Mirakl’s best-of-breed enterprise marketplace SaaS platform. By pairing Mirakl and VTEX, you’ll gain a robust set of tools for sellers to connect their offerings and manage orders through your marketplace – unlocking the seller collaboration and assortment growth that fuels marketplace success.

“Our marketplace growth goals are high, and we needed a technology that could scale as quickly as our ambitions. When we explored our options for marketplace solutions, Mirakl was the clear winner,” said Leonardo Silveira, CEO 3iDigital, the digital business unit of Grupo Ta-Ta. “Now, with the Mirakl Marketplace Connector for VTEX Digital Commerce Platform, we can quickly grow our assortment with a better seller experience, setting us up for true marketplace scale.”

Unlock the scalability you need for marketplace success

As the world’s leading provider of enterprise marketplace software, Mirakl connects operators and sellers together to drive speed, scale, and agility to accelerate eCommerce growth. When you pair VTEX with the Mirakl Marketplace Platform, you’ll be able to:

  • Scale your assortment with frictionless onboarding and AI powered catalog management

  • Differentiate your marketplace with a superior seller experience

  • Automate seller performance management and product data quality at scale

Scale your assortment with frictionless onboarding and AI-powered catalog management

Meaningful marketplace growth is directly related to the number of sellers on your enterprise marketplace: every new high-quality, trusted seller that you add to your marketplace boosts your annual marketplace GMV by almost $15,000. And with Mirakl’s robust set of seller and catalog tools, you’ll be able to more quickly onboard and manage thousands of sellers via self-service tools with tailored onboarding workflows, paving the way for hypergrowth. Industry-first categorization AI features use intelligent algorithms to analyze product catalogs and recommend improvements to categorization, helping you grow your assortment faster with higher quality and less effort.

Differentiate your marketplace with a superior seller experience

As your seller base expands, you need tools to manage product catalogs and set sellers up for success. With Mirakl’s Marketplace Connector for VTEX Digital Commerce Platform, you can work with sellers of all types and experience levels, no matter what platform they’re using. Equip your sellers with intuitive tools to easily map seller products to your catalog. Every seller also has access to a personalized command center, where they can easily manage KPIs and fulfill orders in the Mirakl seller portal, or work via APIs and pre-built integrations from their existing eCommerce tools.

Automate seller performance and product data quality management at scale

With Mirakl’s Marketplace Connector for VTEX Digital Commerce Platform, you ensure that you’re maintaining the high quality that your customers expect from you, whether with your marketplace products or marketplace sellers. Advanced product moderation workflows and data validation ensures quality and completeness of catalog data. Seller performance monitoring tracks several key KPIs and can automatically alert or suspend sellers that fail to meet your standards for quality of service. And through Mirakl’s advanced alerts and dashboards, you can manage quality control with speed and scale, supporting faster, more efficient growth.

Unlock the secret to marketplace success with Mirakl’s Marketplace Connector for VTEX Digital Commerce Platform

When you pair Mirakl with VTEX, you gain the tools to expand your assortment faster with higher quality and less effort, driving the rapid, efficient growth that characterizes the most successful marketplaces.

Do you have the agility and scalability you need to continuously adapt to your customers’ evolving needs? With Mirakl’s Marketplace Connector for VTEX Digital Commerce Platform, you will.

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Written by
Anthony Larkin
VP, Product Marketing at Mirakl

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