Lowe’s partners with Mirakl to accelerate its online marketplace
Lowe’s, a FORTUNE® 50 home improvement company, has taken a leap forward in digital transformation with the launch of its online marketplace and a new partnership with Mirakl, the global leader in marketplace technology.
This collaboration positions Lowe’s to better serve both do-it-yourself homeowners and professional customers by expanding its product assortment, enhancing convenience and reinforcing its commitment to customer-centric retail.
Expanding choice and convenience for every home-improvement journey
Since the launch of Lowe’s Marketplace in fall 2024, customers have gained access to an ever-growing selection of products from third-party sellers.
This includes indoor and outdoor furniture, kitchen and bath essentials, home décor, power and hand tools, and more.
The marketplace is designed to cater to a wide spectrum of needs, whether customers are tackling their first project or managing complex renovations at scale.
Key benefits of the Lowe’s Marketplace include:
Broader assortment from trusted brands: Customers can discover products from notable brands alongside emerging sellers, with options across the value-to-premium spectrum.
Seamless integration for sellers: Mirakl’s platform enables marketplace sellers to efficiently manage their catalogs on Lowes.com, making it easier to reach Lowe’s extensive customer base and deliver consistent quality and experience.
Enhanced loyalty program: Members of the MyLowe’s Rewards program earn points on all marketplace purchases, further integrating the marketplace into Lowe’s omnichannel ecosystem.
Driving Lowe’s ‘Total Home Strategy’
The partnership with Mirakl directly supports Lowe’s ambition to be the world’s most customer-centric omnichannel retailer.
By leveraging Mirakl’s proven marketplace technology, Lowe’s can rapidly scale its e-commerce business and offer a full spectrum of products for every room and project.
“Our partnership with Mirakl allows Lowe’s Marketplace to offer a full complement of products to homeowners for every project around the home, driving our ‘Total Home Strategy’ forward.”
– Seemantini Godbole, Chief Digital and Information Officer, Lowe’s
Mirakl’s expertise in marketplace technology empowers Lowe’s to extend its product aisles digitally, bringing together both established and emerging brands under one trusted platform.
This unified approach not only elevates the customer experience but also gives sellers — ranging from small businesses to nationally-recognized brands — new opportunities for growth.
A marketplace built on trust and quality
Lowe’s Marketplace distinguishes itself through rigorous seller verification and ongoing performance monitoring, ensuring that every product and seller aligns with Lowe’s standards for quality and service.
Customers can shop with confidence, knowing that all marketplace purchases are eligible for home delivery and can be conveniently returned at any of Lowe’s over 1,700 stores nationwide.
Marketplace highlights:
Verified sellers: Inclusion of both existing Lowe’s suppliers and new third-party sellers, carefully vetted for alignment with Lowe’s brand.
Convenient returns: All marketplace purchases can be returned at any Lowe’s store, streamlining the post-purchase experience.
Support for small businesses: The marketplace provides opportunities for smaller sellers to reach millions of Lowe’s customers, in line with the broader industry trend of marketplaces supporting local and emerging businesses.
The future of home improvement retail
Lowe’s digital acceleration, with Mirakl as a partner, reflects a broader shift in retail toward marketplace models that prioritize selection, convenience and customer engagement.
As more retailers recognize the value of curated, trusted marketplaces, Lowe’s is well-positioned to lead the way in the home improvement sector.
“Mirakl is a proven leader in online retail marketplaces, and joining forces with their team furthers our commitment of creating a robust marketplace, with thousands of items that help home improvement customers find everything they need to make the house of their dreams.”
– Michael McCluskey, Vice President, Marketplace, Lowe’s
Learn more and explore Lowe’s Marketplace at Lowes.com/Marketplace.
To get started on your own marketplace, contact us today.
