Go beyond your eCommerce business model and connect your customers with what they need and love—faster than ever before.
Customer expectations are rising across every industry around the world. The platform model is the future of digital business and Mirakl’s vision is that organizations pioneering in their industries are empowered to compete and lead in this new digital-first context.
With an online marketplace, the flexibility to scale fast while staying true to brand DNA is available to all businesses, not just digital giants.
"Marketplaces are growing at twice the rate of traditional eCommerce. Companies that choose the marketplace model today will undoubtedly be the leaders of tomorrow, as they will gain a considerable and sustainable competitive advantage."
In 2005, Mirakl’s founders were reflecting on the evolution of retail and the disruption brought on by eCommerce. The transformation was particularly evident in video games retail, where customers had a strong demand for anything, anytime, anywhere. Out of this conversation, Mirakl’s founders decided to form SplitGames, an online marketplace that would provide a one-stop shop for gamers—putting their hypothesis to the test.
SplitGames took off rapidly, leading to a 2008 acquisition by Fnac, a $5B iconic French retailer who wanted to create their own marketplace to compete against Amazon. Over three years, Mirakl’s founders grew the platform to fuel massive assortment expansion, the successful launch of adjacent categories, and double-digit profitability growth.
As Mirakl’s founders reflected on the ups and downs of the last six years, they saw the opportunity and growth that was possible with the marketplace model. Their experience showed the staggering costs and ongoing investment of building and maintaining one in-house. They decided to take their unique expertise built at SplitGames and formed Mirakl to give every business the opportunity to launch and operate their own winning marketplace, at scale.
In 2005, Mirakl’s founders were reflecting on the evolution of retail and the disruption brought on by eCommerce. The transformation was particularly evident in video games retail, where customers had a strong demand for anything, anytime, anywhere. Out of this conversation, Mirakl’s founders decided to form SplitGames, an online marketplace that would provide a one-stop shop for gamers—putting their hypothesis to the test.
SplitGames took off rapidly, leading to a 2008 acquisition by Fnac, a $5B iconic French retailer who wanted to create their own marketplace to compete against Amazon. Over three years, Mirakl’s founders grew the platform to fuel massive assortment expansion, the successful launch of adjacent categories, and double-digit profitability growth.
As Mirakl’s founders reflected on the ups and downs of the last six years, they saw the opportunity and growth that was possible with the marketplace model. Their experience showed the staggering costs and ongoing investment of building and maintaining one in-house. They decided to take their unique expertise built at SplitGames and formed Mirakl to give every business the opportunity to launch and operate their own winning marketplace, at scale.
Since 2012, we’ve grown a global team of passionate Mirakl workers who set high ambitions. Mirakl Labs continuously designs technology solutions to ensure agile deployment, best-of-breed functionalities, and unlimited scale.
Our Customer Success experts have amassed hundreds of years of marketplace experience and Mirakl Connect has become the industry’s largest ecosystem of curated sellers and partners.
"Mirakl exists to give businesses a path to stay competitive in an increasingly demanding market."
