Freedom, one of Australia's most iconic interiors brands with more than 60 stores across Australia and New Zealand, wanted to strengthen its competitive position against pure-play online retailers while expanding their product range without the capital risk of holding additional inventory.

Facing limited warehouse capacity and growing consumer demand for broader choice, Freedom struggled to compete with digital-first competitors' extensive online assortments. With Mirakl's dropship platform, the 45-year-old furniture and homewares retailer was able to revolutionize its omnichannel strategy and achieve significant growth.

Download this case study to learn:

• Why Freedom chose Mirakl's dropship solution

• How the Australian brand expanded their catalog with 35,000+ new products

• How they achieved 19% year-on-year growth in online sales

• How Freedom onboarded 100+ suppliers

Download the case study to discover how Freedom scaled its curated assortment while preserving brand integrity and delivering an endless-aisle experience across all touchpoints.