Building a Winning Business Case for Your Marketplace Project

Building a Winning Business Case for a Marketplace Project

To drive digital transformation in your organization, you need a compelling business case. It’s the foundation of stakeholder buy-in for your marketplace, and establishes the roadmap to success for everything from marketing and finance to operations and seller strategy.

During our 2020 Platform Pioneer Summit Master Class, Juliette Pichard, Head of Platform Advisory at Mirakl, and Hugo Danielian, Senior Consultant Platform Advisory at Mirakl, share insights Mirakl has developed to help launch more than 300+ marketplace projects across the globe.

Watch this on-demand Master Class recording with an audience Q&A to:

• Learn why you need a comprehensive business case to ensure marketplace success

• Discover a proven framework to create a successful business case for your marketplace, from establishing seller strategy to determining the financial impact and more

• Catch a special guest appearance from a global retail leader in furniture & home decor to hear how the business case they built contributed to their marketplace launch success