Platform Pioneer Insights: B2C Spotlight

Platform Pioneer Insights: B2C Spotlight On-Demand

The eCommerce opportunity has never been clearer than in 2020. But with fragmented supply chains, dramatic shifts in buyer behavior, and unprecedented acceleration of demand, the conventional pipeline model alone can’t deliver what customers need. A growing number of retailers are rising to the challenge with the platform model, bringing more agility, flexibility, and scale into their businesses.

During our 2020 Platform Pioneer Summit, executives from Carrefour, The Kroger Co., and Worten took the virtual stage to share how they’re using the power of platforms to transform their businesses and reimagine eCommerce to capture growing demand online.

Watch this on-demand recording to hear:

• Pedro Devesa, Head of Digital Business at Worten, provide insight into the ways Worten’s marketplace is driving growth & customer satisfaction

• Jody Kalmbach, Group Vice President, Product Experience at The Kroger Co., share how Kroger is using the marketplace to strengthen its digital offers

• Jose Nilson Ferreira, Marketplace Director at Carrefour Brazil, reflect on what he has learned from Carrefour’s first years operating its marketplace