How to Deliver a Better B2B Digital Buying Experience With a Marketplace

On-Demand Session with Airbus Helicopters & Parts Town: How to Accelerate B2B eCommerce With a Marketplace

The B2B buying experience is in the midst of an upheaval. B2B buyers are more and more looking for purchasing experience similar to the ones they experience in B2C. To deliver on these rising expectations, B2B businesses must reevaluate their eCommerce offerings, or risk forever losing their customers.

In this on-demand Executive Symposium featuring Airbus Helicopters and Parts Town and find out how those markets leaders leverage the online marketplace to become a one-stop shop and drive growth. Paul Louit from Airbus Helicopters will share how their marketplace has not only improved their selection, but also delivered faster turnaround times – helping customers get helicopters off the ground and back in the air, quicker. Emanuela Delgado from Parts Town will reveal how digitizing the buying process has allowed Parts Town to both strengthen its core business and value to their customers.

In this session you will learn :

• How to effectively deliver a digital buying experience

• How to partner with and empower existing dealers networks

• How to effectively manage range extension and grow market share, while reducing supply chain costs