Retail Master Class: Using Your Seller Base to Power Retail Marketplace Growth

On-Demand: Using Your Seller Base to Power Retail Marketplace Growth with The Kroger Co.

Discovering, onboarding, and supporting sellers that are aligned with your brand promise is one of the crucial elements to unlocking marketplace hypergrowth. In fact, adding new sellers actually creates incremental growth opportunities for existing sellers – including retailers’ own product offerings – through cross-sell opportunities and increased shopper loyalty.

During this on-demand session, Bill Bennett, VP eCommerce at The Kroger Co., and Amber Roberts, Head of Marketplace at The Kroger Co., will share how they've created seller recruitment strategies that accelerate growth – all while ensuring the highest quality products and staying true to their brand DNA. Mirakl's team of seller recruitment experts will share new and innovative strategies developed in partnership with Mirakl’s Platform Pioneers to source a high volume of sellers across categories and profiles. 

Watch this on-demand session to learn

• The ways that an expanded marketplace seller base supports marketplace growth for retailers and brands of all sizes;

• The tactics and strategies that Mirakl’s leading Platform Pioneers use to recruit sellers that closely align with their brand and marketplace strategy, without compromising on quality; and

• Actionable next steps on how to accelerate seller recruitment for your marketplace.