On-Demand Sessions

Retail Master Class: Build a Bullet-Proof Business Plan for Your B2C Marketplace

Background

On-Demand: Build a Bullet-Proof Business Plan for your B2C Marketplace with Super-Pharm

In 2020, marketplaces grew at double the rate of eCommerce, representing 2 out of every 3 dollars spent online by consumers.

As the marketplace opportunity continues to accelerate, retailers have a narrow window to seize the opportunity. With that in mind, what are the key questions you need to ask in order to define your position as a platform retailer of the future, and how do you build the case for change now?

Attend this on-demand masterclass to hear exclusive insights from Michael Mitrani, Head of Marketplace, Digital Products and Innovation at Super-Pharm, on how they defined a vision and built their business case in order to go from retail giant to Platform Pioneer. Mirakl’s Platform Advisory Team will share the critical frameworks for building a rock solid business case for your marketplace, giving you all the tools you need to start your platform transformation now

Watch this on-demand session to learn:

  • Benchmark findings from the industry’s first-ever Enterprise Marketplace Index demonstrating the force of the marketplace model;

  • How to build a successful marketplace business case and strategy to build one successfully, including the case for the positive financial impact of a marketplace; and

  • The most common pitfalls when building your marketplace business case and how to avoid them.

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Our speakers

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  • Michael Mitrani
    Michael Mitrani
    Head of Marketplace, Digital Products and Innovation, Super-Pharm
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  • Constance de Polignac
    Constance de Polignac
    Global Customer Experience Advisor – SAP CX
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  • Laurence Greenway
    Laurence Greenway
    Platform Consultant in Sales, Mirakl
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  • Anthony Larkin
    Anthony Larkin
    VP of Product Marketing, Mirakl
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Michael Mitrani
Michael Mitrani
Head of Marketplace, Digital Products and Innovation, Super-Pharm
Read bio
Constance de Polignac
Constance de Polignac
Global Customer Experience Advisor – SAP CX
Read bio
Laurence Greenway
Laurence Greenway
Platform Consultant in Sales, Mirakl
Read bio
Anthony Larkin
Anthony Larkin
VP of Product Marketing, Mirakl
Read bio