B2B Master Class: How to Unlock Growth with a Winning Marketplace Business Case

On-Demand: How to Unlock Growth with a Winning Marketplace Business Case with UNFI

Today, the market for B2B marketplaces represents $12.2 trillion USD in gross merchandise value worldwide, more than double its worth in 2013. You know that time is of the essence to capitalize on this opportunity, and you want to align the key stakeholders within your company on the clear benefits the marketplace model can bring to your organization. Watch this on-demand session to hear exclusive insights from Tom Kraus, VP Digital at UNFI, on how UNFI secured buy-in for their marketplace strategy through an airtight business case. To ensure you have the specific tools and solutions to get your business case right, experts from the Mirakl Platform Advisory Team will guide you through Mirakl’s unique marketplace business case framework.

Watch this on-demand recording to walk away with:

• Benchmark findings from industry-leading B2B marketplaces demonstrating the force of the marketplace model

• A clear understanding of the marketplace business case and strategies to build one successfully, including the case for the positive financial impact of a marketplace; and

• Insight into the most common pitfalls when building your marketplace business case and how to avoid them