B2B Master Class: The Blueprint for Building a Best-In-Class Marketplace

On-Demand: The Blueprint for Building a Best-In-Class Marketplace with Premier

Every sector is being disrupted by digitization and the evolving needs of buyers. With one third of buyers already procuring at least 50% of their business products and services from marketplaces, the time is now to seize the marketplace opportunity. Organizations that adapt existing processes and buying experiences to the marketplace model see clear benefits, providing more value to customers, reducing costs of sale and gaining agility. How do B2B first movers take full advantage of the marketplace opportunity? In this on-demand session, hear from Matt Burns, Director of eCommerce at Premier, on how Premier transitioned its omnichannel sales structure to a marketplace model, then curated the minimum viable ecosystem of technology partners and sellers to set its marketplace up for success. The Mirakl team of marketplace experts also provide a blueprint to apply these key learnings to your unique business requirements, helping you to build an effective and agile marketplace that can evolve as you grow. Throughout the session, we dive into the questions various stakeholders across your business may have about how a marketplace will affect their customer strategy, seller and assortment strategy, as well as the overall business and revenue strategy.

Watch this on-demand recording to learn:

• How your peers approached launching their marketplaces, including insights into how they overcame common challenges;

• Which key questions you should be asking internally, with concrete examples from Mirakl Platform Pioneers; and

• What you need to know to confidently launch and scale your marketplace.