Press release

Trendy Foods Partners With Mirakl To Become Belgium's Leading Wholesale Food & Beverage Marketplace and Attract New Sellers

July 11, 2022
Trendy Foods Partners With Mirakl To Become Belgium's Leading Wholesale Food & Beverage Marketplace and Attract New Sellers
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Paris (July 12, 2022) - Trendy Foods, the leading food & beverage wholesaler in Belgium and Luxembourg, has today announced a partnership with Mirakl,  the industry's first and most advanced enterprise marketplace SaaS platform, to launch Belgium's first wholesale food & beverage marketplace. Through the new marketplace, Trendy Foods  is becoming the sector’s first “One-Stop Shop” solution and is better positioned to respond to all of their clients’ needs. By partnering with European, international and local third-party sellers, the company is diversifying and strengthening its offer in many leading or new product categories such as toys, world cuisine (Italian, Portuguese, etc.), wine & spirits, flowers, fresh and frozen food, books, pet products and more.

By offering its clients a seamless and efficient buying experience, the Trendy Foods marketplace meets their growing expectations of its customers for greater simplicity, fluidity and speed in their purchasing, and improves its core value proposition already guaranteeing: 

  • A extended catalog thanks to the opening of new categories and several range extensions,

  • A consistent shopping experience thanks to a single customer account on, and

  • Unchanged quality and customer service.

Marc Teulières, Executive Vice President Customer Success B2B at Mirakl commented, "Trendy Foods’ pioneering digital strategy will pay off. By offering an improved shopping experience thanks to our technology, the wholesaler anticipates its customers' needs and secures a sustainable competitive advantage.

For François Plunus, Trendy Foods Marketing and Digital Director, "Partnering with Mirakl takes our business to the next level. Thanks to their expertise and through the Mirakl Connect ecosystem, we can easily and quickly integrate new sellers while ensuring they fit our brand DNA and meet our quality requirements."

Since its launch in April 2022, over 50 third-party sellers have already joined the platform  and Trendy Foods aims to recruit 100+ new sellers in the second half of the year. To support them, the company is deploying a range of services including: 

  • Active support from a dedicated team to facilitate their registration process and boost their sales,

  • Marketing actions to increase their visibility, and

  • A marketplace team of over 65 people promoting the platform.

Any professional who can deliver products in Belgium and provide its customer services in French and/or Dutch is welcomed to the platform.

About Trendy Foods

Trendy Foods is the leading food and beverage retailer in Belgium and Luxembourg with a total turnover of €1.45 billion in 2021. Trendy Foods offers a range of 17,000 products: confectionery, fresh and frozen foods, snacks, soft beverages, wine & spirits, tobacco, telephony, of all national and international brands. It delivers more than 10,000 customers in the Belgian and Luxembourg markets across all types of channels (HORECA / SUPERETTES / NIGHT SHOPS / COLLECTIVITY / LIBRARIES / SERVICE STATIONS / BAKERY / RETAIL / CASH AND CARRY / VENDING / GROSSISTES / LEISURE). The various departments (retail, sales support, sales force, out of home and community) will support its clients in order to optimize and boost their sales points. The key to its success is the diversification of its customer base and the customization of its customer approach in relation to products and concepts.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information:

Press contacts

Trendy Foods

Hugo Weber - External Communications & Public Affairs Director, Mirakl

+33 6 33 53 50 19

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