SIEMENS Partners with Mirakl to Launch First B2B Marketplace in Mobility Industry

SIEMENS Mobility Rail Mall becomes “Easy Spares MarketplaceTM” – powered by Rail Mall

Munich, November 8, 2018 – Mirakl, the leading global marketplace solutions provider, announced today that Siemens Mobility, a leading provider of transport solutions for more than 160 years, partnered with Mirakl to launch the first B2B marketplace in the mobility industry- the “Easy Spares MarketplaceTM.”

With the launch of Easy Spares MarketplaceTM, Siemens Mobility is the first provider in this environment to transform its online offering into a highly scalable one-stop shop for all material requirements in the mobility industry – from trains and infrastructure components to locomotives. To start the marketplace will include more than 32,000 products in addition to the established Siemens products, and that number of products and sellers is expected increase rapidly in the coming months. The focus will be on offering customers a broad spectrum of mobility products and integrating trustworthy partners to ensure the customers’ shopping experience benefits from the marketplace product expansion.

“The Easy Spares MarketplaceTM enables our customers to access the entire spare parts portfolio via one sales channel. This saves time and money! By using the Mirakl platform, we have opted for a highly scalable solution in order to be able to meet the requirements of the rapidly growing market in the future,” said Michael Bitsch, Head of eBusiness at Siemens Mobility.

Easy Spares MarketplaceTM was launched at this year’s InnoTrans, the world’s largest trade show for transportation technology, in Berlin from September 18-21. The previous Rail Mall, which was launched in 2000 and further developed into the current Easy Spares MarketplaceTM, now offers a very wide range of products to help customers to solve numerous material problems. In addition to the core products, customers needs complementary items such as screws, light bulbs, glass, oil, tools and equipment. Through the marketplace, the company can now offer a much broader product range through the seamless integration of external partners and thus increase the quality of its range and services.

“Siemens Mobility is a recognized market leader setting the benchmarks for the rest of the industry,” said Philippe Corrot, CEO of Mirakl. “The company has identified the fastest and most profitable way to scale the Rail Mall by using a marketplace. Mirakl is extremely proud to help Siemens Mobility better meet the needs of its customers. The Mirakl platform will enable Siemens to rapidly add new brands, expand its product range and address new markets. In the end, the customer will benefit with a better shopping experience“.

The Easy Spares MarketplaceTM is available around the clock at the following address: http://www.easysparesmarketplace.com

Learn more about Mirakl’s solution for B2B by clicking here.

About Siemens Mobility: Siemens Mobility is a separately managed company of Siemens AG. As a leader in transport solutions for more than 160 years, Siemens Mobility is constantly innovating its portfolio in its core areas of rolling stock, rail automation and electrification, turnkey systems, intelligent traffic systems as well as related services. With digitalization, Siemens Mobility is enabling mobility operators worldwide to make infrastructure intelligent, increase value sustainably over the entire lifecycle, enhance passenger experience and guarantee availability. In the fiscal year 2017, which ended on September 30, 2017, the former Siemens Mobility Division posted revenue of €8.1billion and had around 28,400 employees worldwide. Further information is available at: www.siemens.com/mobility.

**About Mirakl **Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 200 customers in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com