Press release

Onceit, New Zealand’s Top Brand Outlet, Accelerates eCommerce Growth with Marketplace Powered by Mirakl

October 15, 2021
Back to News

New Mirakl-powered Marketplace will comprise 50% of eCommerce gross merchandise value (GMV) for Onceit, delivering new levels of operational efficiency and scale in a fast-growing eCommerce environment.

Auckland, New Zealand (October 13, 2021)****– Onceit, one of New Zealand’s fastest-growing online fashion sites, today announced that it has chosen Mirakl to accelerate the growth of its online marketplace, bringing an even broader selection of premium designer goods at insider prices to shoppers across New Zealand. By replatforming its marketplace business onto the Mirakl Marketplace Platform, Onceit will rapidly scale the products it offer at, increasing assortment by 70% and onboarding 250+ new marketplace sellers over the next 12 months.

Nearly two-thirds of New Zealanders are now shopping online, driving eCommerce sales up by a record 31% in 2020. With this acceleration comes rising consumer expectations, placing convenience, competitive pricing, and extensive selection all top-of-mind for shoppers. With its new Mirakl-powered Marketplace, Onceit is positioning for future growth in this competitive environment, partnering with hundreds of local ANZ businesses to reinforce its position as New Zealand’s number-one destination for online fashion.

“With the launch of our Mirakl-powered Marketplace, we’re able to offer our customers even more of what they want: premium goods, at unbeatable prices, from the retailers that they know and trust,” said Jay Goodey, Executive Director, Onceit. “Mirakl is the only marketplace solution that gives us everything we need to scale our assortment with efficiency at the speed our customers demand. We look forward to partnering with even more local ANZ sellers to elevate their reach and impact as the marketplace grows to make up half of our eCommerce GMV.”

Launching just in time for the holiday shopping season, Onceit’s marketplace offers New Zealand shoppers an expanded, curated selection of products from brands like Kathmandu and Azura Runway, across categories including fashion, beauty, homewares, kids, baby, and pets. The marketplace is seamlessly integrated into Onceit’s existing online assortment, making it easy for shoppers to browse and check out with confidence in a single convenient experience.

“Onceit’s marketplace ambitions place them at the forefront of retail leaders in ANZ, and this launch is a crucial step towards marketplace hypergrowth,” said Tzipi Avioz, EVP Customer Success, Americas and APAC, Mirakl. “By transitioning their marketplace onto the Mirakl Marketplace Platform, Onceit is achieving the coveted ‘curation at scale’ that defines successful scale-up and enterprise marketplace businesses.”

Onceit aims to bring 250 new sellers onto the marketplace within the next 12 months, giving New Zealand, Australian, and international brands and retailers access to a convenient, scalable channel to grow their businesses through Onceit’s base of 600,000+ loyal members. New Zealand, Australian, and international brands and retailers interested in selling on the Onceit marketplace can contact the Onceit sales team.

Check it out for yourself, and explore the Onceit marketplace.

About Onceit

Onceit delivers premium designer goods at insider prices to shoppers in New Zealand and Australia. As one of the region’s fastest-growing online fashion sites, Onceit has become a one-stop destination to deliver the best in premium fashion, footwear, beauty & home-décor to 600,000 + loyal members across ANZ. The retailer works with more than 3,000 local & international brands, keeping customers on top of the latest styles & trends with an experience that surprises, excites & delights shoppers. To learn more about Onceit, visit

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.

As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information:

Get weekly insights and strategy for your online marketplace

Accelerate your growth with an online marketplace