Press release

Mirakl’s Growth in the Nordics Accelerates with Launch of Campadre Online Marketplace

June 21, 2021
Mirakl’s Growth in the Nordics Accelerates with Launch of Campadre Online Marketplace
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Marketplace model enables Campadre to rapidly scale exclusive deals as company expects more than 50% of sales to come from the marketplace

STOCKHOL****M (21 June 2021) – Mirakl, the industry’s most advanced enterprise marketplace SaaS platform, today announced that Campadre, the first and largest online shopping club in the Nordics region, has launched an online marketplace as part of the company’s ambitious digital transformation programme that aims to extend Campadre’s leadership.

The Campadre marketplace, powered by the Mirakl Marketplace Platform, is now live in Sweden and will launch in Norway, Finland and Denmark in the coming months.

The marketplace is enabling Campadre, part of the Best of Brands Group, to scale their product offering quickly and with ease, so that they can bring their 1.5 million members more of the premium brands and products they want, both in existing and new categories.

150 sellers have already joined the Campadre marketplace and the company is aiming to double that number by the end of the year. Through the marketplace, Campadre is creating a large but curated community of sellers that are aligned with the company’s brand DNA, guaranteeing customers the quality products they have come to expect from Campadre. The marketplace is also opening up opportunities for Campadre to expand internationally.

The Campadre marketplace is the first of three Best of Brands Group brands to launch a marketplace this year. As a result, customers will have multiple ways to shop and sellers multiple ways to sell, whether it be through the membership and off-price websites of Campadre and Members, or full price on the Best of Brands website.

With the launch of these three pioneering marketplaces, Mirakl is rapidly accelerating growth in the Nordic countries. Mirakl already powers marketplaces for local companies including Afound (H&M), Åhléns, Elkjöp, and Ellos, as well as 300+ other marketplaces for some of the world’s most trusted brands.

Campadre’s General Manager, Anders Lindquist, commented, “The marketplace is a key pillar in our digital strategy and will help us to rapidly grow the number of exclusive deals on premium brands that we can offer to our 1.5 million members every week. We have ambitious goals for our marketplace strategy, including that at least half of our online sales will come from the marketplace. We look forward to growing the three marketplaces – Campadre, Best of Brands and Members – powered by Mirakl’s first-class technology and their team’s expertise.”

“Campadre is a Platform Pioneer. A company that truly understands the power of the marketplace model to scale their product offering at speed and as a result bring their customers the wide choice they are looking for,” said Luca Cassina, Executive Vice President Customer Success EMEA, Mirakl**.** “Industry data shows that marketplaces are growing at more than twice the rate of overall eCommerce. As marketplaces become a strategic imperative, Mirakl stands ready to help companies in the Nordics region seize the marketplace opportunity, now.”

Paragaia served as the implementation partner for the Campadre marketplace, working closely with Mirakl to ensure the rapid deployment of the marketplace. Anders Oscarsson, CEO & Co-founder at Paragaia, commented, “Campadre’s understanding and willingness to respond quickly to our expert input greatly contributed to moving the project forward at a fast pace. We have been able to configure the platform very quickly, including setup of multiple sales channels in four different countries and the creation of a customised solution combining an existing payment solution with a new one”.

About Campadre


Campadre is the Nordic region’s first and largest shopping club online with 1.5 million members. Campadre sells unique offers on exclusive brands in fashion, beauty, homeware, home decor and other lifestyle products. The company was a pioneer in the Nordic market when founded in 2009 by Pelle Törnberg, Mikael Solberg and Torsten Jansson. For more information:

About Mirakl


Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information:

About Paragaia


Paragaia has the most experienced experts both in terms of technical solutions for marketplaces and platform business models in the Nordic region. The unique combination of technical expertise and customer side experience gives us the opportunity to support our customers not only in purely technical assignments but also when it comes to truly understanding and capitalizing on the strengths of the business model. Stockholm-based Paragaia has had a close partnership with Mirakl since the start in 2020 and has already been entrusted with supporting many well-known retail companies in the region.

ContactJohan Nybom, Inmema Kommunikation

+46 73 660 81 75

Hugo Weber

External Communications & Public Affairs Director, Mirakl

+33 6 33 53 50 19

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