Industrial supply

Win your customers for the long haul

Strengthen your customer relationships and fend off competition by launching your own online marketplace.

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Now is the time to embrace the marketplace economy

Business buyers are rushing online—bringing high expectations, competition, and margin pressure. As a growing number of industry-specific marketplaces gain traction, wholesalers in industrial supply must plug business model gaps.

  • Complex buying experience

    B2B buyers struggle with long ordering processes, difficulty finding products, or catalog inconsistencies across channels.

  • Linear value chain

    Maintaining visibility and flexing supply to meet shifts in demand presents a significant challenge.

  • Growing risk of disintermediation

    Manufacturers are aiming for more direct end-customer sales in an attempt to capture distributors’ margins.


Gain a competitive edge and grow share of wallet

Explore technology

Wholesalers in industrial supply are at an inflection point. They are well positioned to leverage new technologies for enhanced customer engagement, business agility, and growth—if they act now.

Emanuela DelgadoSVP of The Revolution (aka Growth & Innovation), Partstown

Parts Town is all about creating value and service to our industry, and a marketplace allows us to do that. It allows us to quickly expand and pivot based on changing customer needs, and create growth for our industry and our company.

  • 125K+new parts and products
  • 600%GMV growth in 10 months