Forrester Named Mirakl a Leader in “The Forrester New Wave™: Marketplace Development Platforms, Q4 2021”
October 7, 2021
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Industrial supply
Win your customers for the long haul
Strengthen your customer relationships and fend off competition by launching your own online marketplace.
Let's talkNow is the time to embrace the marketplace economy
Business buyers are rushing online—bringing high expectations, competition, and margin pressure. As a growing number of industry-specific marketplaces gain traction, wholesalers in industrial supply must plug business model gaps.
- Complex buying experience
B2B buyers struggle with long ordering processes, difficulty finding products, or catalog inconsistencies across channels.
- Linear value chain
Maintaining visibility and flexing supply to meet shifts in demand presents a significant challenge.
- Growing risk of disintermediation
Manufacturers are aiming for more direct end-customer sales in an attempt to capture distributors’ margins.
"Now is the time to expand internationally and help large corporations make procurement simple, fast, and comprehensive."
CEO, Conrad Electronic Group
Gain a competitive edge and grow share of wallet
Explore technologyWholesalers in industrial supply are at an inflection point. They are well positioned to leverage new technologies for enhanced customer engagement, business agility, and growth—if they act now.
Create better buying experiences
Offer the online capabilities your customers expect with the quality and control they need
Improve product selection, information, and pricing
Grow share of wallet by delivering a one-stop shop with the right products and right price
Deliver more value-added and personalized experiences that go beyond a single product
"We find that car workshops not only buy body parts from us but also make other purchases—hence the one-stop shop opportunity. We develop our sales thanks to this diversification."
Increase value chain agility
Enable flexible supply and process automation so you can focus on higher value activities
Automate administrative tasks and operations
Reduce out-of-stocks and shorten sales cycles
Harness a global partner network
"It took us almost 100 years to get to 800 Conrad products. It took us 4 years to get to 6 million marketplace products. We couldn’t have done this without our marketplace."
Unlock profitable growth
Create new revenue by entering high-growth categories without upfront investment or risk
Gain time-to-market advantage
Expand supply sources beyond drop ship
Monetize services and solutions
"What is very interesting for us is to create an ecosystem around our Marketplace, not only focusing on selling to our customers but also looking at which valuable services we can add."
Parts Town is all about creating value and service to our industry, and a marketplace allows us to do that. It allows us to quickly expand and pivot based on changing customer needs, and create growth for our industry and our company.
- 125K+new parts and products
- 600%GMV growth in 10 months
