Forrester Named Mirakl a Leader in “The Forrester New Wave™: Marketplace Development Platforms, Q4 2021”
October 7, 2021
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Food & Beverage
Grow beyond your warehouse walls
Meet the evolving needs of your customers while remaining agile and profitable by launching your own online marketplace.
Let's talkTurn industry disruption into a platform for growth
Food purchasers are pressuring wholesalers to offer more products across more categories than ever before, as a result of rapidly evolving end consumer demands. However, inherent business model gaps and supply chain limitations hinder wholesalers’ ability to respond.
- Outdated buying experience
A larger share of wholesalers’ customers are demanding a simple, digitally-enabled, aggregate buying experience to accommodate emerging segments.
- Costly and inflexible logistics
Risk of inventory leakage is much higher due to the perishability of many products. In addition, utility and labor costs are growing and margins are squeezed.
- Warehouse limitations that restrict assortment
Wholesalers are finding that growth into new categories requires completely different warehousing environments.
"The paradigm is changing for food and beverage wholesalers. With the traditional model, what you can offer customers is limited by physical walls. With an online marketplace, you don’t have those barriers."
Director of Sales & Marketing, Turner Price
Deliver more value even faster
Explore technologyWith an online marketplace, food and beverage wholesalers can meet the eclectic needs of their customers while mitigating risk—unlocking more profitable growth opportunities.
Better serve diverse customer segments
Bring together a broad network of sellers so you can offer what is on trend to any buyer, anywhere
Aggregate the purchasing experience across more categories
Deliver a broader assortment from local and global suppliers
More effectively engage with all customers
"We launched our marketplace in order to enlarge our assortment, accelerate time to market, and address all of our customers’ needs with a seamless experience."
Increase agility and reduce costs
Deliver an efficient buying experience without logistical headaches or overhead cost
Cost-effectively and quickly respond to shifts in demand
Reduce end-to-end value chain costs
Create inventory redundancy without the added costs
"We want to ensure we offer everything from specialty food brands to catering equipment. With Mirakl, we have been able to quickly expand our assortment across more categories and suppliers."
Grow beyond your warehouse walls
Explore new categories without buying inventory and take control of your financial future
Test and learn across new categories without the risk
Engage and attract more suppliers at scale
Gain time to market advantage
"The past year has underscored the importance of creating new ways to meet evolving consumer demands. Mirakl will be indispensable as we offer more hyperlocal products faster."
The functional richness of Mirakl’s solution meets all of our needs for the marketplace initiative. Mirakl’s experience in B2B commerce, the sellers in Mirakl Connect, and the support provided by their team are all key to our success.
- 98store-to-web warehouses
- 2XSKU increase within the first month
