Forrester Named Mirakl a Leader in “The Forrester New Wave™: Marketplace Development Platforms, Q4 2021”
October 7, 2021
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Wholesale distribution
Amplify your value to customers
Launch your own marketplace to give customers what they want: a simple, convenient buying experience with access to a broader range of offers.
Let's talkeCommerce acceleration has changed the game
New market dynamics are straining margins and raising the stakes in the fight for market share. Meanwhile, customers increasingly expect a flawless digital experience, but most B2B wholesalers are falling short.
- Customer expectations remain unmet
Outdated and cumbersome buying processes remain a top challenge. The majority of wholesalers lack a deep understanding of customers’ digital activities and behaviors.
- Changing needs outpace the ability to respond
Wholesalers struggle to provide customers with what they want, when they want it. The traditional approach of acquiring and holding inventory won’t keep pace with changing demand.
- Existing business models limit growth
With market pressures coming from all sides, wholesalers find themselves on the defensive financially without a clear path to growth.
"With our competence and experience, we knew we could make the difference and lead this digital transformation in the agriculture industry. We also believe if we're not doing it, somebody else will."
CEO, Kramp Group
Unlock new growth with an online marketplace
Explore technologyWhether your strategy is to drive profitable long-tail growth or become a one-stop shop, the marketplace model is key to your success.
Improve customer experience and loyalty
Deliver the convenient and smooth experience your customers now expect
Become a one-stop shop with the right products and right price
Increase customer stickiness by offering value-added services
Create a seamless omnichannel buying experience to engage customers
"We launched our marketplace in order to enlarge our assortment, accelerate time to market, and address all of our customers’ needs with a seamless experience."
Optimize agility, efficiency, and scale
Enable flexible supply and process automation so you can focus on higher value activities
Adapt quickly and cost-efficiently to market unpredictability
Tap into third-party supply sources for managing substitutions, out-of-stocks, and long-tail
Free up your staff’s time by automating business processes
"It took us almost 100 years to get to 800 Conrad products. It took us 4 years to get to 6 million marketplace products. We couldn’t have done this without our marketplace."
Drive more profitable growth
Quickly enter more profitable categories without upfront investment or risk
Explore new product categories or geographies
Increase offering from existing supplier network
Gain time to market advantage
"With the knowledge that Mirakl has developed from supporting the world’s top B2B organizations, they’re the best and only choice for TradeSquare as we work to achieve our goals."
Better choice, price, and delivery for your industry
Market dynamics are compelling businesses to adopt more scalable, cost-efficient models. Unlock the value of an online marketplace and turn this disruption into a launchpad for growth.
Industry spotlights
SalonCentric is embracing innovation in service of our customers’ success, offering them immediate access to the widest product selection with a seamless eCommerce experience.
