Forrester Named Mirakl a Leader in “The Forrester New Wave™: Marketplace Development Platforms, Q4 2021”
October 7, 2021
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Manufacturing
Create better buying experiences
Become the most trusted source of products and services for your industry while generating more leads for channel partners by launching your own online marketplace.
Let's talkNow is the time to bring your customers front and center
Digital transformation has raised the bar for B2B manufacturers. As the value chain in B2B commerce shifts, success will require closer engagement with customers than ever before.
- Few opportunities to sell direct
Manufacturers are feeling the pressure to create richer customer experiences but remain reliant on existing distributor networks and currently lack the direct relationship with the customers.
- Limited transparency across supply chain
Manufacturers often lack visibility into distributor inventory, pricing tactics, and multi-brand portfolio strategy, making it difficult to balance demand and supply across numerous distributor locations.
- Warehouse and logistics constrain growth
While a growing number of B2B buyers want to buy from the OEM, they have also grown to expect easier access to product information, frictionless purchasing, and one-stop shopping.
"It was critical for our authorized dealers to join us online in an effort to upgrade the customer experience in the material handling industry. The marketplace model provides the perfect solution."
Senior Manager, Digital Advanced Services, Toyota Material Handling
Build direct relationships with customers without channel conflict
Explore technologyWhether setting up a direct-to-customer channel for the first time or looking to expand categories, manufacturers are leveraging the power of the marketplace model to become the preeminent source for products and services in their industry.
Create frictionless buying experiences
Deliver a better customer experience with broader assortment and the most competitive pricing
Enable customers to buy direct from your site
Optimize product selection, description, and pricing information
Deliver more value-added customer care
"With the marketplace, we’re bringing our customers specialized suppliers and local operators to always give them the best level of service and cost completeness."
Streamline operations and accelerate profitability
Establish better visibility and alignment across distributor network and reduce working capital
Accelerate service and product delivery to end customers
Reduce out-of-stocks and seamlessly manage substitutions
Shorten sales cycles and reduce cost of sales
"We opted for Mirakl to have a highly scalable solution in order to meet the current and future requirements of our rapidly growing market."
Leverage customer data to optimize portfolio
Gain insights into purchasing behaviors and search trends to guide future R&D and portfolio planning
Increase forecast accuracy and optimize demand balancing
Leverage data to inform future R&D
Increase share of wallet by offering a broader assortment
"The data that we get from our marketplace helps us add value to our customers and to our dealers. It helps with optimal stocking levels in our parts distribution center. Ultimately, with our marketplace, we’re able to make more informed, data-driven decisions."
Better choice, price, and delivery for your industry
Market dynamics are compelling businesses to adopt more scalable, cost-efficient models. Unlock the value of an online marketplace and turn this disruption into a launchpad for growth.
Industry spotlights
We had a mission to bring our dealers online and to sell online. Our marketplace helped us achieve both of those objectives. We have to go where our buyers are, then make it easy for them to buy from us. It’s no longer good enough in B2B to be a really good supplier. You have to provide really good experiences along with that.
