Forrester Named Mirakl a Leader in “The Forrester New Wave™: Marketplace Development Platforms, Q4 2021”
October 7, 2021
Read now
Grocery
Deliver a true endless aisle
Meet evolving consumer preferences by delivering a broader assortment and one-stop-shop convenience.
Let's talkTake control of the digital grocery opportunity
Convenience is king in digital grocery, with customers expecting to be able to buy everything, at any time, on any channel. Grocery retailers are seeking ways to quickly and cost-effectively satisfy evolving customer needs, but face several business model barriers.
- Limited space to grow assortment
Increasing demand for healthy, sustainable options, and polarized trading up or down, challenges grocers to always stock the right products, at the right price across all channels.
- Competition puts loyalty at risk
Digital-first food retailers, last-mile delivery platforms and mass merchants are eating up grocery market share, as customers switch to the competition for better assortment, convenience and value.
- Operations limit profitable growth
Rapid acceleration of online grocery puts pressure on already constrained inventory, warehousing and delivery capacity made even more difficult due to shrinking margins.
56%
consumers change their online grocery shopping destination due to product and stock availability
Address customer needs and achieve profitable online growth
Explore technologyWith an enterprise marketplace and drop ship platform, grocers can increase customer loyalty with their own expanded omnichannel offering while addressing the imperative to scale eCommerce profitably.
Quickly expand assortment online
Offer a wider assortment to meet diverse and evolving shopper preferences
Extend aisle online with curated third-party sellers and products
Improve differentiation with new categories your customers value
Gain the agility to respond faster to shifts in demand
"Our marketplace is at the center of our digital transformation strategy. There are no limits on our assortment, so we’re able to offer everything for everyone, every day, at the best price."
Satisfy shopper needs for convenience
Deliver a seamless omnichannel experience that drives loyalty across all channels
Provide more convenience with one-stop-shopping
Reduce out-of-stocks and capture a greater share of wallet
Gather more data by controlling the omnichannel customer experience
"Our marketplace creates the largest online food & beverages offering in the market while expanding non-food categories dramatically, providing a comprehensive one-stop-shop experience for customers."
Scale eCommerce and increase profitability
Tap into higher margin categories without the risk of buying stock or straining logistics
Build an ecosystem of high-quality sellers to scale online without the overhead
Test and learn across new categories without the risk
Optimize profits online with a mix of marketplace and drop ship models
"Customer satisfaction is key for us. Our customers are looking for new categories and more local or eco-friendly products. The best and easiest way to do this was through a marketplace."
When you look at how fast we've been able to move with the Mirakl platform it's been tremendous. We just launched last fall (2019) and we've been extremely pleased with the growth of sellers and our offering. The Mirakl platform has given us that agility and speed and the ability to plug into something bigger without having to develop everything from scratch and figure it out on our own.
- 7+new product categories
- 50K+new products
