Macy’s, Inc. Continues to Lead the Way with New Mirakl-Powered Marketplace
November 18, 2021
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Fashion
Unlock curation that scales
Optimize product assortment and customer loyalty across channels by launching your own online marketplace.
Let's talkEmbrace the online future of fashion now
Consumers have definitively moved to eCommerce, resulting in increased expectations that apparel retailers must now deliver. The battle to win these digital consumers compels retailers and brands to seek new ways to capture loyalty and spend.
- Adding assortment means added costs
With styles dictated by global trends, and emphasis on sustainable, responsible fashion, retailers struggle to reduce inventory costs while stocking the precise products their customers are searching for online.
- Linear supply chain is a liability
Consumer demand is volatile and becoming harder to predict. Linear and inflexible supply chains often create excess inventory and inevitable markdowns or out-of-stocks. Both erode bottom lines.
- Competition is rapidly capturing customers
Online marketplaces and digital savvy apparel players are winning more customers on apparel searches and purchases, while traditional retailers are slowed down by merchandising and logistics constraints.
70%
of consumers worldwide now believe online marketplaces are the most convenient way to shop
Adopt a new model for sustainable online growth
Leading apparel retailers, luxury department stores, and iconic brands have turned to enterprise marketplaces to gain the speed and agility to deliver what customers want, without the overhead of buying up more inventory.
Respond faster to changing consumer behaviors
Provide more relevant products for discovery and a better shopping experience
Curate assortment from select third-party sellers in line with your brand
Rapidly add new categories, sustainable or pre-loved products customers value
Boost omnichannel traffic by offering online-in-store, pick-up and returns in store
"Our marketplace rounds out the Express assortment with complementary products that resonate. It is a way for us to both acquire new customers and gain greater share of wallet from existing customers."
Ensure demand drives assortment
Leverage a network of brands to offer a larger, more compelling assortment with quality and agility
Adapt quickly and cost-effectively to changes in demand
Prevent out-of-stocks with more choice across style, size, and color options
Optimize supply chain costs and flexibility with high-quality third-party suppliers
"We can now add millions of products to our offering, quickly adapting to demand. The response from the seller community has been extraordinary as more brands seek this modern shopping experience."
Scale eCommerce with an asset-light approach
Extend your reach across categories, geographies, and customers without the overhead cost
Build an ecosystem of high-quality sellers to scale online capabilities
Optimize online margin with e-concession, marketplace and drop ship models
Leverage local and global partners to engage more customers around the world
"Ensuring we had a scalable model that really minimized our investment in incremental costs for both Bloomingdale's and Macy's is what led us to our partnership with Mirakl, which we think is best-in-class."
With its unmatched technology, expertise, and seller ecosystem, Mirakl is supporting us to drive our digital transformation forward while ensuring we preserve the iconic brand that customers have come to love since its creation over 240 years ago.
- 200new brands onboarded
- 70Knew products at launch
