DIY & Home
Expand assortment with competitive pricing
Connect your customers with the products that inspire them where, when, and at the price point they want for their home or project.
Trusted enterprises choose Mirakl
There is increasing pressure to expand assortment across more and more categories while capturing the latest influencer-driven trends. DIY and Home retailers need to expand assortment, but value chains aren’t built to handle it.
Traditional supply chain models are simply not built to iterate on the fly and as they become more stressed by volatile supply and demand, risk of stock-outs and smaller profit margins increases.
The convenience offered by online stores is driving industry growth, but shoppers still see the value in traditional in-store shopping. Brands need to create a bridge between these experiences to succeed.
As customer expectations evolve and become more fragmented, it has become increasingly difficult to efficiently serve everyone’s needs.
of all DIYers are likely to explore products in the store, even if the final purchase is made online
Expand your assortment to capture more share of wallet while still protecting your bottom line with a Mirakl-powered Marketplace.
Optimize efficiency and profitability with shorter lead times and less on-hand inventory.
Reduce working capital requirements by shifting bulky items out of your warehouse
Protect yourself from out-of-stocks by diversifying supply sources for 1P with 3P alternatives
Accelerate services and product delivery without the logistical costs
“Our marketplace has enabled us to be agile and pivot in response to changes in customer demand. Even during unpredictable, difficult times, our customers know that we’re the go-to source for everything they need to make their home comfortable.”
Delight your customers no matter where they choose to shop.
Improve the buying experience for hybrid shoppers with Click + Collect or Store-to-Web
Leverage offline brand awareness to drive organic online traffic
Gather more data to inform personalization across channels
“The integration with B&Q’s network of over 300 stores nationwide means customers can conveniently return in-store items purchased from 3rd party sellers, with a Click + Collect proposition being explored for the future.”
Offer a wider assortment to meet diverse and evolving shopper preferences.
Extend into new categories from eco-friendly to connected devices, and optimize SEO
Always deliver the right color palette—and price point—by responding quickly to the latest trends
Meet your customers’ complete needs with value-added services, like furniture assembly
“We have a big opportunity to attract new customers by using the marketplace to rank higher in SEO. It's important to have this enrichment in the competitive battle of online traffic acquisition.”
“Our curated marketplace has already reached 20% of our total online revenue (GMV) in the first half of the year. The continuous integration of new partners allows us to offer over 700 brands, with a customer experience equivalent to that of our own eCommerce.”