Forrester Named Mirakl a Leader in “The Forrester New Wave™: Marketplace Development Platforms, Q4 2021”
October 7, 2021
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Aftermarket Parts & Services
Become your industry’s one-stop shop
Bring together a complete assortment of the aftermarket parts your customers need—alongside complementary services—all with your own online marketplace.
Let's talkAftermarket services are being compelled to digitally transform
B2B buyers, influenced by their purchasing experiences as consumers, are now demanding broader selection, 'always there' availability, and fast delivery. But existing value chains struggle to keep up.
- Increasing competition from digital natives
As a result of widening gaps between expectations and experiences, industry incumbents are facing mounting pressure from eCommerce giants as well as vertical-specific disruptors.
- Growing margin pressures
The aftermarket services industry continues to face significant supply chain challenges, from inventory costs and supply shortages to constrained warehousing and logistics.
- Warehouse and logistics constrain growth
While a growing number of B2B buyers want to buy from the OEM, they have also grown to expect easier access to product information and frictionless purchasing.
"With our competence and experience, we knew we could make the difference and lead this digital transformation in the agriculture industry. We also believe if we're not doing it, somebody else will."
CEO, Kramp Group
Better serve customers with a trusted one-stop shop
With an enterprise marketplace of their own, manufacturers can establish their brand as the official source of products and services for their industry, while generating more leads for channel partners.
Deliver even more value to your customers
Leverage brand recognition and loyalty to enter new categories
Provide the broadest assortment of aftermarket parts and services
Offer robust content, from product descriptions and training manuals to expert advice
Ensure secure transactions, consistent product quality, and accelerated fulfillment
"What is very interesting for us is to create an ecosystem around our Marketplace, not only focusing on selling to our customers but also looking at which valuable services we can add."
Deepen your dealer relationships to unlock scalable growth
Partner with your existing supplier network while gaining time-to-market advantage
Rapidly adapt to unexpected shifts in supply or demand
Eliminate out-of-stocks with redundant sources of supply on core categories
Reduce manual effort and improve efficiency, all from a single platform solution
"Dealers like Maykers are our most important customers. We’re bringing them with us as partners on the platform as we expand our offerings. Instead of being competitors, we’re deepening our relationships."
Leverage customer data to optimize business performance
Increase your share of wallet by offering the complete range of products and services
Explore new categories without the risk and cost of buying up inventory
Test and learn which new brands bring you and your customers the greatest value
Gain deeper insights into purchasing then use these insights to retarget, cross-sell, or up-sell
"The marketplace addresses customers’ feedback quickly with a larger selection and competitive prices. It also increases our market share through a better understanding of customer behavior."
Now is the time to start the digital transformation of the agricultural industry. Now is the time when we bring all of the parties of the agricultural industry together to offer a one-stop shop for farmers.
