Platform Business Model

Highlights from the 2019 Marketplace and Platform Summit by Mirakl in Boston

Maya Pattison
July 26, 2019
Highlights from the 2019 Marketplace and Platform Summit by Mirakl in Boston
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Last Thursday, over 200 attendees traveled from across the Americas for Mirakl’s inaugural Marketplace and Platform Summit in downtown Boston. The event brought together organizations at all stages of the marketplace journey, from organizations that are just starting to envision their platform strategy to Platform Pioneers that are already running successful, mature marketplaces.

Highlights from Mirakl’s B2B & B2C Platform Pioneers


The Summit kicked off with an intimate lunch for attendees, and then Mirakl U.S. CEO and co-founder Adrien Nussenbaum opened the day’s sessions with a keynote address. He shared a primer on the platform economy, and how traditional B2B and B2C organizations are already using the ecosystem model to take their piece of the pie. Adrien Nussenbaum, Mirakl U.S. CEO and co-founder, delivering the opening keynote. Click to download (high-res).Adrien’s message to attendees: now is the time to start platforming your business. Platforms are already changing how people & businesses transact, and the companies that take the lead in the platform revolution will be the ones best positioned to meet customers’ needs as they evolve. Watch the full keynote, and find video recordings of other sessions from the Summit, on Mirakl's YouTube channel.

Are you ready to self disrupt? Retailers are joining the platform economy


Mirakl customers from across the Americas were front and center at the Summit, sharing their marketplace successes, challenges they overcame, and tips and tricks that they’ve learned along the way. Antonino Guichard Gonzalez, Chief Digital Officer at Liverpool México, discussed how their Mirakl Marketplace is powering their omnichannel strategy. He was joined onstage by Tony Chivari, Senior Vice President, Enterprise Marketing and Customer Insights, 1-800-FLOWERS.COM, Inc. Together, the panelists shared how they’ve used marketplaces to offer an endless aisle to their customers, improve customer experience, increase lifetime customer value, and grow in-store sales. 

All aboard the $9 trillion B2B platform revolution


Hewlett Packard Enterprise (HPE) and Toyota Material Handling are pioneering innovative use cases for B2B marketplaces, and both companies were represented at this year’s Summit. Christopher Shen, Senior eCommerce Manager at HPE, shared the origins of HPE’s marketplace, and how they’re using it to connect enterprise customers with distributors across the U.S. Nick Ostergaard, Manager, eCommerce Sales & Operations and Marketing Systems at Toyota Material Handling, also joined Mirakl on stage to offer insights into why Toyota is at the forefront of the platform revolution. His take: “I want to be the disrupter, not the disrupted.” Nick Ostergaard, Manager, eCommerce Sales & Operations and Marketing Systems at Toyota Material Handling, shares Toyota's marketplace journey. Click to download (high-res).

Best Buy Canada’s marketplace journey, three years later


As one of Mirakl’s longest-running and most successful customers, Best Buy Canada is leveraging marketplace strategies to reassert their category dominance in electronics and build breadth in new categories like baby products. Best Buy Canada’s Brendan Toupin, Director of eCommerce - Retail, and Candice Walker, Senior Manager eCommerce - Retail, closed out the Summit’s customer sessions by discussing how their organization has incorporated a third-party marketplace into their long-term eCommerce strategy. John Glasgow, Director of Commerce Strategy at Adobe, joined them to share how Adobe customers, like Best Buy, are leveraging the marketplace opportunity. Brendan Toupin of Best Buy Canada shares learnings on change management with Summit attendees. Click to download (high-res).

A true Master Class experience

The Marketplace & Platform Summit was packed with marketplace stories and strategies for platform success, but attendees got to experience much more than sessions. McFadyen Digital and Deloitte Digital joined Mirakl to lead two distinct Master Classes. Each offered strategic guidance and a true hands-on workshop experience so that attendees could immediately apply the learnings from the day’s events.Mirakl’s partner organizations and Client Success team were on hand to support and facilitate discussion for attendees as they worked through the marketplace strategies best suited to their specific business needs.

Taking your company to 2029 and beyond

Mirakl’s own Laura Irwin and Nagi Letaifa presented Mirakl’s global product update to attendees, including the launch of Mirakl Connect, the Global Marketplace Ecosystem – the platform where sellers, partners and Mirakl‑powered Marketplaces meet to accelerate their business. The day’s sessions wrapped up with a Q&A between Mirakl CEO Adrien Nussenbaum and Scott Friend, Partner at Bain Capital Ventures, on the evolution of the eCommerce landscape and how companies can set themselves up for success over the next 10 years. Following the final session, attendees enjoyed a champagne toast and danced the night away to the sounds of Chevy and the Family!

Thank you to the Mirakl Marketplace & Platform Summit sponsors


This year’s Marketplace & Platform Summit by Mirakl in Boston wouldn’t have been possible without the expertise and support of our sponsors: Avalara; Born; Deloitte Digital; Magento, an Adobe Company; McFadyen Digital; Pragiti; and Zaelab. Thank you!

Can’t wait for next year?

The Marketplace and Platform Summit may only come around once a year, but you don’t have to wait until next summer to learn more about platforming your business. On the Marketplace Strategy Blog, we share best practices, tips & tricks for marketplace success, industry news, and customer stories from Platform Pioneers across the globe. Subscribe to get the latest sent straight to your inbox.

More photo highlights from this year’s Marketplace & Platform Summit in Boston


Registration for the Marketplace and Platform Summit by Mirakl. Click to download (high-res).The day's events kicked off with an intimate lunch for attendees. Click to download (high-res).Venkat Atluri, Partner at McKinsey & Company, presents the latest findings on the platform economy. Click to download (high-res).Tom McFadyen leads a Master Class on the Marketplace Maturity Model. Click to download (high-res).Mirakl CEO Adrien Nussenbaum in the Deloitte Master Class breakout session. Click to download (high-res).Participating in the McFadyen Master Class breakout session. Click to download (high-res).Attendees network during a break between sessions. Click to download (high-res). Networking at the Marketplace and Platform Summit by Mirakl. Click to download (high-res).The view from the 33rd floor of 60 State Street. Click to download (high-res).The night closed out with dancing and music by Chevy and the Family. Click to download (high-res).

Written by
Maya Pattison
VP, Corporate Marketing at Mirakl

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