Platform Business Model

At the 2021 Platform Pioneer Summit, Thousands Learned How to Seize the Marketplace Opportunity… Now

Joe Sawyer
May 13, 2021
At the 2021 Platform Pioneer Summit, Thousands Learned How to Seize the Marketplace Opportunity… Now
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The 2021 Platform Pioneer Summit (the Summit), hosted by Mirakl, was one for the record books. More than 3,100 registrants representing 800 enterprises across 61 countries punched their virtual tickets to hear some of the world’s leading retailers, manufacturers, and distributors discuss their marketplace transformation initiatives.

The theme of this year’s event, Now or Never: the eCommerce Marketplace Imperative, gave a nod to the great eCommerce acceleration and the reality that, as a result, each business is now staring down their own “now or never” moment. The Summit provided attendees with the opportunity to hear from Platform Pioneers about their "now or never" moments and the ways in which the marketplace model is driving growth and transformation of their businesses. Attendees walked away with actionable data, helpful insights, and the best practices to launch and grow an enterprise marketplace.


Those who move now will build an enduring advantage and come out on top. Those who hesitate too long, may lose their opportunity altogether. And while there are still opportunities up for grabs, the pressure is mounting from all directions. Adrien Nussenbaum, co-founder and co-CEO, Mirakl

Missed a session from this year’s Summit? Registrants can watch sessions on-demand at the 2021 Platform Pioneer Summit landing page. If you missed registration you can still enjoy the on-demand sessions here.

The industry’s first and most advanced enterprise marketplace platform extended its lead

In addition to featuring top Platform Pioneers, Mirakl unveiled several enhancements to the Mirakl Marketplace Platform; each aimed at further empowering enterprises and accelerating profitable eCommerce growth. Updates included the ability to unify dropship and marketplace operations from the same platform, allowing enterprises to easily scale the two programs, as well as enhancements to streamline B2B selling.


Traditional business models have reached their limits. Businesses that survive and thrive, choose the marketplace model because it is the only model with the resilience, agility, and scalability needed for future growth. Philippe Corrot, co-founder and co-CEO, Mirakl

The world’s top brands led the way and shared their learnings

Bookended by keynote addresses from Mirakl co-founders and CEOs, Adrien Nussenbaum and Philippe Corrot, Platform Pioneers took to the virtual stage to walk attendees through their marketplace journeys and answer questions regarding what pushed them to - and then beyond - their “now or never” moments.

Whether it was Premier – a leading healthcare improvement company – looking to adapt to changing B2B buying trends; Decathlon searching for the best way to expand their international footprint efficiently while preserving local market strengths; or Super-Pharm’s transition from a pharmacy brand to a well-being brand, each successfully adopted the marketplace model to power their growth and transformation.


"'Platform' has become a buzzword and everyone is using it. Businesses need to realize they are the platform, standing in the middle between customers and sellers. It’s no longer a theoretical word – now is the time to do it” Philippe Berlan, Deputy Managing Director, La Redoute

At Conrad Electronic, Germany’s preeminent retailer of electronic products, they found the marketplace model as an enabler to become the “one-stop shop” for their buyers, offering them a broad range of products on a site that’s seamless and easy to use. Below, Ralf Bühler, CEO, Conrad Electronic, explains the results of taking the marketplace “leap.”

Hear more from other Platform Pioneers including The Kroger Co. Hudson’s Bay Co., and Fnac Darty. Registrants can watch sessions on-demand at the 2021 Platform Pioneer Summit landing page. If you missed registration you can still enjoy the on-demand sessions here.

Leveraging the enterprise marketplace model for good

The marketplace is an extremely powerful tool; one that can be used to change both businesses and the community for the better. Take Verizon Media: they’re using the marketplace to deliver on their commitment to diversity by increasing their inclusion of underrepresented groups in retail.

Check out the short video below to hear Andrea Wasserman, Head of Global Commerce, Verizon Media, discuss their 15% pledge. You can hear Wasserman’s entire conversation with Hubert Joly, former CEO of Best Buy and author of the Heart of Business: Leadership Principles for the Next Era of Capitalism, and Enrique Martinez, CEO, Fnac Darty here.

Celebrating marketplace success

At the conclusion of this year’s Summit, we raised a glass to celebrate the winners of the 2021 Platform Pioneer Awards. This year, we had a record number of submissions and the 2021 winners represent the pillars critical to marketplace success- launch faster, grow bigger, operate with confidence, and partner to win. Congratulations again to all of our 2021 Platform Pioneer award winners, you stood out among an incredibly impressive field and we look forward to partnering with you for your continued success.

The time for businesses to act is now. Today’s eCommerce landscape is governed by new rules, priorities, and expectations, that have permanently changed the demands of those we do business with -- and for. To hear more from the 2021 Platform Pioneer Summit, and face down your own “now or never” moment, catch all of the sessions on-demand. Summit registrants can also re-watch the event by visiting the 2021 Platform Pioneer Summit landing page.

Written by
Joe Sawyer
Chief Marketing Officer at Mirakl

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