At the 2021 Platform Pioneer Summit, Thousands Learned How to Seize the Marketplace Opportunity… Now

Joe Sawyer - May 13, 2021

The 2021 Platform Pioneer Summit (the Summit), hosted by Mirakl, was one for the record books. More than 3,100 registrants representing 800 enterprises across 61 countries punched their virtual tickets to hear some of the world’s leading retailers, manufacturers, and distributors discuss their marketplace transformation initiatives.

The theme of this year’s event, Now or Never: the eCommerce Marketplace Imperative, gave a nod to the great eCommerce acceleration and the reality that, as a result, each business is now staring down their own “now or never” moment. The Summit provided attendees with the opportunity to hear from Platform Pioneers about their "now or never" moments and the ways in which the marketplace model is driving growth and transformation of their businesses. Attendees walked away with actionable data, helpful insights, and the best practices to launch and grow an enterprise marketplace.

Missed a session from this year’s Summit? Registrants can watch sessions on-demand at the 2021 Platform Pioneer Summit landing page. If you missed registration you can still enjoy the on-demand sessions here.

The industry’s first and most advanced enterprise marketplace platform extended its lead

In addition to featuring top Platform Pioneers, Mirakl unveiled several enhancements to the Mirakl Marketplace Platform; each aimed at further empowering enterprises and accelerating profitable eCommerce growth. Updates included the ability to unify dropship and marketplace operations from the same platform, allowing enterprises to easily scale the two programs, as well as enhancements to streamline B2B selling.

The world’s top brands led the way and shared their learnings

Bookended by keynote addresses from Mirakl co-founders and CEOs, Adrien Nussenbaum and Philippe Corrot, Platform Pioneers took to the virtual stage to walk attendees through their marketplace journeys and answer questions regarding what pushed them to - and then beyond - their “now or never” moments.

Whether it was Premier – a leading healthcare improvement company – looking to adapt to changing B2B buying trends; Decathlon searching for the best way to expand their international footprint efficiently while preserving local market strengths; or Super-Pharm’s transition from a pharmacy brand to a well-being brand, each successfully adopted the marketplace model to power their growth and transformation.

At Conrad Electronic, Germany’s preeminent retailer of electronic products, they found the marketplace model as an enabler to become the “one-stop shop” for their buyers, offering them a broad range of products on a site that’s seamless and easy to use. Below, Ralf Bühler, CEO, Conrad Electronic, explains the results of taking the marketplace “leap.”

Hear more from other Platform Pioneers including The Kroger Co. Hudson’s Bay Co., and Fnac Darty. Registrants can watch sessions on-demand at the 2021 Platform Pioneer Summit landing page. If you missed registration you can still enjoy the on-demand sessions here.

Celebrating marketplace success

At the conclusion of this year’s Summit, we raised a glass to celebrate the winners of the 2021 Platform Pioneer Awards. This year, we had a record number of submissions and the 2021 winners represent the pillars critical to marketplace success- launch faster, grow bigger, operate with confidence, and partner to win. Congratulations again to all of our 2021 Platform Pioneer award winners, you stood out among an incredibly impressive field and we look forward to partnering with you for your continued success.

The time for businesses to act is now. Today’s eCommerce landscape is governed by new rules, priorities, and expectations, that have permanently changed the demands of those we do business with -- and for. To hear more from the 2021 Platform Pioneer Summit, and face down your own “now or never” moment, catch all of the sessions on-demand.

Joe Sawyer,
Chief Marketing Officer at Mirakl

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