Forrester Named Mirakl a Leader in “The Forrester New Wave™: Marketplace Development Platforms, Q4 2021”
October 7, 2021
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B2B Marketplace Platform
Business buyer expectations have evolved
Companies are rushing to online channels for more efficient purchasing and broader assortment. Deliver a frictionless, one-stop shop experience with your own online marketplace.
Let's talkThe time to act is now
Evolving business buyer needs are colliding with the traditional linear business model of wholesalers and manufacturers. B2B organizations across industries are feeling the pressure to do more than ever before.
- Rise of the digital B2B buyer
Consumerization of business buyers is accelerating, leading to a rapid evolution of business objectives and a crop of new expectations.
- Increased competition from digital natives
Beyond Amazon Business, new industry-specific competitors are raising the bar for digital experience and selection, stealing market share and threatening customer lifetime value.
- Margin pressures and barriers to scale
While businesses are being pressured to do more with less there is inherent risk in taking on inventory to expand to new categories.
"Now is the time to make procurement simple, fast and comprehensive."
CEO, Conrad Electronic Group
Better choice, price, and delivery for your industry
Market dynamics are compelling businesses to adopt more scalable, cost-efficient models. Unlock the value of an online marketplace and turn this disruption into a launchpad for growth.
Industry Spotlights
Wholesale distributionOffer more as a one-stop shop while gaining profitable growth opportunities online.
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ManufacturingAttract and retain loyal customers while capturing new insights into customer transaction data.
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HospitalityCreate the visibility, control, and efficiencies you need and the digital experience buyers want.
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Better buying experiences without sacrificing profit
Only enterprise marketplaces gain the speed, scale, and agility needed to offer the broad assortment and competitive pricing buyers want without the cost or risk of added inventory.
Range extension
Rapidly expand product selection while minimizing inventory cost and risk. More efficiently manage substitutions and out-of-stocks. Adapt your assortment to the ever-changing demand of buyers.
"We want to offer everything from specialty foods to catering equipment. With our marketplace, we have quickly expanded across more categories and suppliers to better meet customers’ needs."
Direct-to-customer platform
Sell direct without channel conflict. Increase inventory transparency across your distributor network by bringing channel partners on as marketplace sellers. Increase share of wallet and reduce working capital.
"It was critical for our authorized dealers to join us online to upgrade the customer experience in the industry. The marketplace model provides the perfect solution."
Group purchasing platform
Optimize procurement team productivity while controlling spend and brand consistency. Standardize the purchasing process and drive economies of scale, whether sourcing from global or local vendors.
"AStore Shop brings flexibility and agility to onboard local suppliers and quality goods, as well as consistency and clarity into the hotels’ purchasing."
Drop ship
Reduce manual effort and improve drop ship program efficiency. Advanced tools and automation help you grow faster, curate assortment, and more easily manage products and vendors. Combine with marketplace operations for an efficient hybrid platform.
Learn more"With drop ship it means that you’re in control of your assortment, pricing, and promotional strategies."
Services marketplace
Enhance your value proposition and optimize the way your customers buy and use your products by offering complementary services.
Learn more"Through a services marketplace, we really wanted to respond to our clients seeking assistance, for example, when assembling furniture."
With this marketplace, we are embracing innovation in service of our customers’ success, offering them immediate access to the widest selection of products and brands with a seamless eCommerce experience.
- 1.9M+SKUs added < 18 months
- 1200+live sellers
