Expand your assortment to meet your buyers’ demands
Grow your product catalog, meet your B2B buyer demands, and build a resilient supply chain — without investing in more warehouses or stock.
Key challenges in assortment expansion
Balancing stock and demand
Buyers want more choice, but demand is hard to predict — overstocking ties up capital, understocking loses sales.
Rising buyer expectations
66% of buyers will switch brands if expectations aren’t met. They want one place to buy, with B2C-like ease.
Competitive pressure
Online giants and growing digital-native players are raising the bar for product range, digital experience and price.
It took us almost 100 years to offer 800,000 Conrad products. It took us 5 years to offer more than 7 million product offers. We couldn’t have done this without the marketplace
Unlock unowned inventory strategy with Mirakl’s solution
Seamless supplier onboarding
Easily add new suppliers and categories with AI-powered automated onboarding, catalog mapping and supplier self-service.
Flexible fulfillment models
Offer dropship, marketplace and one-creditor options—tailor fulfillment and pricing to every customer, every category.
Unified platform and control
Run marketplace and dropship business from one dashboard. Monitor seller performance, pricing, payouts and compliance at scale.
Powerful B2B commerce features
Support quotes, bulk and tiered pricing, invoicing and customer-specific offers—reflecting complex offline practices online.
Automated payouts and integrations
Automate seller commissions, payouts and connect via EDI, Mirakl Connect, API and more.
Leading wholesalers trust Mirakl to power collaborative B2B commerce
20m+
Live product offers on Conrad
470+
Suppliers onboarded and fulfilling the orders
50%
Transactions online are through unowned products
One SaaS platform that lets you unlock the unowned inventory strategy
Subsidiary onboarding portal
Accelerate the onboarding of suppliers, using automation and AI, accelerating assortment expansion.
Supplier management
Monitor supplier performance, trigger automated alerts and actions and ensure a great customer experience.
Order management and fulfillment
Capture mixed-basket orders, automate order splitting and route each order to the supplier.
Invoicing and payments
Streamline invoice creation and compliance for all parties and automate reconciliation across your network.
Integration
Easily connect with your existing tech stack, including ERPs, PIMs, OMS, WMS and more tools.
Frequently Asked Questions
How does Mirakl help ingest product data from suppliers?
Automatic validation, real-time alerts and AI-powered enrichment ensure you get complete, accurate and market-ready product information.
How does Mirakl help expand our product offering?
Mirakl’s solution enables you to offer more products through trusted suppliers — without the need to manage or own additional inventory.
Can we mix fulfillment models?
Yes—choose dropship, marketplace, or one-creditor as needed, per category or supplier.
Will this disrupt current systems?
No—Mirakl overlays with your tech stack for quick, low-risk launch.
How are payouts handled?
Payouts and commissions are fully automated and visible in your dashboard for a seamless B2B commerce operation between you and your 3rd party suppliers.