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Get the Most Out of Your Marketplace Data with Mirakl Insights

Sara Matasci - February 21, 2024
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In the fast-paced world of online marketplaces, data is the new currency. Successful marketplaces use the massive amounts of information flowing through the platform to ensure that customers are always receiving the best prices, identify opportunities to enhance operational efficiency, and surface the critical areas that will boost gross merchandise value (GMV).

But having access to this data isn't enough. The real challenge lies in harnessing massive amounts of information, uncovering those opportunities, and ultimately, increasing sales. This is where Mirakl Insights comes into play by transforming raw data into actionable insights. Through data analytics, Mirakl-powered marketplace operators are equipped to answer pivotal questions: What happened? How did it happen? And what steps should be taken next?

The Challenge of Data Utilization in Today’s Platforms

Online platforms are data goldmines, generating vast amounts of information every minute. Everything from the average time it takes to upload a new offer to the volume of marketplace products being added, transactions with customers across the globe, and even post-purchase seller ratings and reviews can help retailers build a better, more efficient and more profitable marketplace.

However, this abundance of data can be overwhelming. Teams often find themselves mired in massive spreadsheets full of product data, wasting precious hours manually searching for answers that should be readily available. This not only leads to inefficiencies but also missed opportunities for growth and optimization. In this context, robust, intuitive analytics tools play a critical role in the profitability of a marketplace business.

Existing Solutions: What are the options today?

Most marketplace solutions on the market offer some degree of analytics capabilities, but they all have one thing in common: they fall short in providing a holistic view, especially when it comes to catalog data. The lack of capabilities forces many companies to build custom dashboards in-house – a time-consuming task that requires specialized expertise combining both business intelligence tools and the nuances of marketplace analytics.

The Game Changer: Introducing Mirakl Insights

Mirakl Insights is not just another data visualization tool; it's a game-changer. Designed by platform experts, Mirakl Insights, part of Mirakl Platform, offers advanced analytics dashboards that deliver marketplace platform operators actionable insights, all specifically tailored to enhance operational efficiency and boost performance.

Key Features and Benefits of Mirakl Insights:

1. 360-Degree Operational View: Say goodbye to juggling multiple tools. Mirakl Insights provides a comprehensive overview of platform operations, bringing clarity and focus across the entire platform business.

2. Instant Access to Powerful KPIs: Make data-driven decisions on the fly, like restocking top-selling products, without the lag of data compilation.

3. Streamlined Operations: Use pre-defined benchmarks to easily monitor and improve vendor performance, saving hours each week.

4. Accelerated Catalog Onboarding: Track the completion rate of new products, identify bottlenecks, and resolve issues rapidly.

5. Prompt Quality Issue Identification: Quickly identify and communicate quality issues to suppliers, ensuring a consistent customer experience.

6. Over 50 Pre-configured Charts: Working with more than 450+ enterprises, we've identified the critical data every business needs, so you can focus on what matters.

Currently, Mirakl customers have access to four key dashboards: business performance, customer service, catalog management, and shop performance, with more being added progressively.

What Our Customers Say

"My team and I find Insights comprehensive, easy to use, and intuitive, particularly for tracking and reporting to sellers as it is more visual. Previously, stock analysis was manual, comparing overall stock numbers without the product details. Insights changed that." Ana Isabel Moyano, Marketplace Account Manager, IskayPet Group

Mirakl Insights has revolutionized our reporting process, cutting preparation time by over 30% and replacing labor-intensive Google Sheets tasks with a streamlined, efficient interface. It's not just a tool; it's a critical asset for quick, informed decision-making that drives our marketplace's successJill Ong, Direct Fulfilment Lead, FairPrice E-commerce

Real-Life Examples: Mirakl Insights in Action

1. Business Performance

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Imagine identifying top-performing products that need restocking. With Mirakl Insights, you can easily spot these opportunities and take actions, like creating targeted campaigns to recruit leading sellers and secure stock in those categories.

2. Customer Service

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Uncover the primary reasons behind customer incidents per product. Investigate products with discrepancies in their descriptions and take corrective action swiftly.

3. Catalog Management

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Identify common attribute validation issues, understand what prevents products from being published, and take informed actions to streamline the process.

Mirakl Insights isn’t a one-time solution: it's a commitment to ongoing innovation, with new dashboards added regularly to keep enhancing the value we bring to our customers. Learn more about how Mirakl Platform helps you innovate, connect and scale your platform business.

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Sara Matasci,
Director, Corporate Marketing at Mirakl

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