The AI retail media solution built for retailers

While building in-house offers control and customization, it typically takes 2+ years to reach market standards and requires constant investment in development, maintenance, and innovation. The retail media landscape evolves rapidly, demanding sophisticated features like AI-powered optimization, auction engines, and self-serve tools that require dedicated tech teams to keep pace with market standards. Beyond technology, you'll need to recruit, train, and retain a full sales and account management team to activate and retain advertisers, whereas platforms like Mirakl Ads provide an experienced sales house from day one. Partnering with a specialized platform accelerates time-to-revenue, provides proven workflows that advertisers already know, and delivers continuous innovation without draining internal resources.

It's natural to have concerns about migration, but with the right approach, transitions can happen quickly and seamlessly. At Mirakl Ads, we've developed a proven migration methodology that enables transitions in just weeks to months with zero revenue loss during the switchover. Our case studies demonstrate that clients see incremental revenue growth within months post-migration. The real risk isn't migrating—it's delaying the move and continuing to lose potential revenue with a legacy solution that can't keep pace with market evolution.

No, Mirakl Ads is available to all retailers, regardless of their business model. We work with marketplaces that are not powered by Mirakl, such as Rakuten, as well as with retailers that do not operate as marketplaces, such as Adorama.

First, congratulations—that's a great problem to have! Mirakl Ads offers a seamless solution with our automated "left-over" mechanism that treats on-site and off-site advertising as a continuum. Advertisers create a single campaign with one budget, and the system prioritizes your most profitable on-site placements first. When on-site inventory becomes saturated, the remaining budget automatically redeploys to high-intent off-site channels like Google Shopping, ensuring every advertising budget works hard without adding operational complexity.