Finland’s largest retail group is deploying Mirakl Platform and Mirakl Ads to expand Prisma.fi’s assortment and build marketplace and retail media capabilities together.
S Group, Finland’s largest retail group, is partnering with Mirakl to launch a new marketplace on Prisma.fi, one of the group’s leading e-commerce websites.
The marketplace will enable S Group to significantly expand the range of products available to Prisma customers through third-party sellers. From launch, S Group is combining Mirakl Platform with Mirakl Ads, bringing marketplace and retail media together as part of the same digital commerce strategy.
Expanding Prisma.fi beyond first-party assortment
S Group operates across a broad range of sectors in Finland, including grocery, specialty retail, beauty, hospitality, restaurants, fuels retail and service stations.
With its new marketplace, S Group is expanding the selection available on Prisma.fi. Third-party sellers will be able to offer their products directly to Prisma customers, giving S Group greater flexibility to broaden its assortment without relying exclusively on products held in its own inventory.
Powered by Mirakl Platform, S Group will be able to onboard sellers, manage their product catalogues and offers, and operate its marketplace at scale. The model will also give S Group greater flexibility to introduce and develop new categories while maintaining control over the sellers and products available through Prisma.fi and the overall customer experience.
Bringing marketplace and retail media together from launch
Alongside Mirakl Platform, S Group is deploying Mirakl Ads from the outset. The combination means sellers joining the marketplace will not only gain access to Prisma.fi as a new distribution channel, but will also be able to increase the visibility of their products through retail media.
For S Group, integrating these capabilities from the beginning strengthens the proposition offered to sellers while creating an additional way to monetize its e-commerce audience. As the marketplace expands its assortment and seller ecosystem, Mirakl Ads can give brands and sellers new opportunities to reach customers directly within the shopping journey.
This creates a model in which the growth of the marketplace and the development of retail media can reinforce one another: a broader seller and product base creates more opportunities for advertising, while retail media gives sellers another lever to develop their business on Prisma.fi (opens in a new tab).
Building a broader e-commerce destination for Finnish consumers
The new marketplace is part of S Group’s ambition to strengthen Prisma.fi as an e-commerce destination, offering Finnish consumers access to a broader range of products. Initially focused on S Group’s consumer goods division, the marketplace will progressively expand into new categories and grow its seller network.
The launch reflects a broader shift in commerce, where long-term growth increasingly depends on the strength of the entire ecosystem. By creating a model that can evolve with the needs of consumers, sellers and brands, S Group is laying the foundations for a more connected and sustainable approach to e-commerce.
