Sara Matasci

Former Director of Corporate Marketing, Mirakl

Sara was the Director of Corporate Marketing at Mirakl, where she led content and communications strategy during a pivotal period of the company's growth. She helped shape Mirakl's editorial voice and built the foundation for the brand's thought leadership program.

Topic

20 publications

Mar 25, 2024Marketplace

Three Things Successful Platforms Have In Common

Platforms are the business model of the future, and while every platform is unique, there are some things that all successful platforms have in common.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Feb 22, 2024Marketplace

Optimize Your E-Commerce Platform with Mirakl Insights: Marketplace Efficiency & Growth

Unlock marketplace growth with Mirakl Insights. Transform data into actionable insights for enhanced e-commerce efficiency and sales.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Nov 29, 2023Marketplace

Mirakl surpasses $1 billion in monthly GMV, sales grow 41% YOY during Cyber Week 2023

Dropship platforms and marketplaces outperformed eCommerce by 8.2x during Cyber Week 2023 with a 14% YOY increase in GMV

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Oct 17, 2023B2B

With AB Marketplace, Cencora Provides More Value to Customers and Partners

How Cencora, formerly AmerisourceBergen, is creating a one-stop shop for independent pharmacies to efficiently source front of store and prescription orders with AB Marketplace, powered by Mirakl

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Aug 4, 2023Marketplace

Why Customers Love Madewell’s Curated Retail Marketplace

Madewell is proof that retailers can reap the rewards of a retail marketplace while protecting their brand identity and curated experience.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Jul 18, 2023Marketplace

Macy’s Shares Key Learnings from Year One With Retail Marketplace

Learn how this iconic retail leader is using the digital marketplace model to accelerate growth and boost profits.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Jul 17, 2023B2B

How 3M Is Using Its Marketplace to Win in B2B eCommerce

3M’s B2B marketplace is helping the manufacturer better serve its buyers and suppliers, while helping the company digitize and improve efficiency.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Feb 28, 2023Marketplace

Generational Divides: Why Baby Boomers Are Abandoning Their Favorite Brands and Millennials are Shopping Secondhand

Explore how consumer behaviors in the digital-first economy are shaped by generation, location, and online shopping approach, with insights from Mirakl's annual survey of 10,000 shoppers.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Jan 31, 2023Marketplace

New Consumer Survey from Mirakl Highlights Growing Importance of Value, Convenience in eCommerce

Discover the growing importance of value & convenience in eCommerce according to Mirakl's 2nd Consumer Survey report.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Dec 5, 2022Marketplace

With 100% Uptime, Mirakl-Powered Marketplaces Defy eCommerce Trends, Growing 53% During Cyber Week 2022

Now that Cyber Week 2022 has come to a close, the numbers are showing that there are clear winners – and losers – in eCommerce this year. The differentiator: the enterprise marketplace model.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Nov 17, 2022Marketplace

Mirakl Named One of Fast Company’s 2022 Next Big Things in Tech

Mirakl is one of Fast Company’s 2022 Next Big Things in Tech, recognized as a technology that will have a proven impact on society over the next five years.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Oct 19, 2022Marketplace

Following Launch of Mirakl-powered Marketplace, Macy’s Marketplace Leader Shares Insights and Lessons Learned

Learn more about Macy's Mirakl-powered marketplace launch and discover the leading global retailer's future omnichannel strategy.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Sep 9, 2022Marketplace

Marketplace 101: What is an Online Marketplace and How Does It Work?

Online marketplaces are standing out in the overall eCommerce landscape. But what really is an online marketplace?

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Mar 28, 2022Marketplace

Leading Retailers Share Lessons and Tips From Successful Marketplace Launches

Representatives from Douglas and The Bay sat down with Mirakl co-Founder and co-CEO Adrien Nussenbaum to discuss how the marketplace platform has allowed them to advance their eCommerce strategies.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Mar 9, 2022Marketplace

Your Marketplace Guide for Shoptalk 2022

Find Mirakl at Shoptalk 2022, booth 2036, and discover how an online marketplace can empower your business to grow and scale in an increasingly digital landscape.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Jan 26, 2022Marketplace

Reitmans Canada Limited Set to Launch a Mirakl-Powered Online Marketplace

Reitmans Canada Limited, the country’s largest women’s clothing specialty retailer, announced they will launch a Mirakl-Powered Marketplace in 2022.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Jan 12, 2022Marketplace

The Emergence of Unified Retail and Other 2022 Predictions from Mirakl’s Partner Ecosystem

Mirakl Partners Adobe and Merkle predict what 2022 may hold for online retail marketplaces. In spanning the landscape both landed on a common theme, data.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Dec 23, 2021Marketplace

Will B2B Marketplaces Enter the Metaverse? Mirakl Partners Offer 2022 Marketplace Predictions

Mirakl partners SAP and Deloitte Digital offer their predictions for what they believe 2022 will have in store for the B2B marketplace landscape.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Nov 18, 2021Marketplace

Macy’s, Inc. Continues to Lead the Way with New Mirakl-Powered Marketplace

Macy's announced plans to launch a curated digital marketplace, powered by Mirakl, to build on the Company’s existing authority as a digitally led omnichannel retailer.

Sara MatasciFormer Director of Corporate Marketing, Mirakl

Nov 4, 2021Marketplace

Webhooks or APIs? For the World’s Leading Online Marketplaces, the Answer Is “Both”

Should your marketplace technology use webhooks or APIs? The answer is "both." Here we'll define webhooks and APIs, how they work, and use cases for each.

Sara MatasciFormer Director of Corporate Marketing, Mirakl