Accelerating eCommerce growth for Turkish retailers: Mirakl partners with Dogma Alares
Paris - June 8, 2026 — Turkey is one of Europe's fastest-growing eCommerce markets by nominal growth rate, with the sector expanding over 50% year-on-year in 2024-2025, and the platform economy is now central to that momentum.
To deepen Mirakl's presence in the region and better support local retailers, we are pleased to announce our partnership with Dogma Alares, a next-generation strategy consulting house based in Istanbul and London.
Together, Mirakl and Dogma Alares are bringing a comprehensive suite of marketplace, dropship, retail media and AI-powered commerce capabilities to the Turkish retail market.
A new era of commerce growth in Turkey
In Turkey, the platform economy is no longer just an emerging trend; it is already the dominant model for commerce. With a digitally native population and highly evolved consumer expectations, marketplaces and agile digital ecosystems have become the established standard.
As the market moves into the era of agentic commerce, acting now is critical.
In this AI-driven environment, businesses that operate on platforms hold a distinct operational and data advantage. Those who wait risk falling behind competitors who have already made the shift.
Today, businesses face real pressure on profitability. They must balance the need for an ever-expanding product offering, essential for attracting new shoppers and retaining loyal ones, against the financial exposure of carrying excess stock. Managing complex eCommerce operations at scale adds further burden.
The platform model, now powered by AI, addresses this directly.
Marketplace and dropship strategies give retailers the flexibility to scale their assortments without taking on inventory risk, while agentic workflows handle the operational complexity behind the scenes.
Retailers across Turkey and beyond are already proving the model works. Local leaders like Teknosa, international brands like MediaMarkt and pure-play marketplace operators like Jumia are among the businesses leveraging Mirakl to scale their platforms and drive eCommerce growth.
Simon Dyer, Regional Vice President at Mirakl, on the strategic importance of this move for Turkish businesses:
"Turkey is at a pivotal moment in its digital commerce evolution. By partnering with Dogma Alares, we combine Mirakl's industry-leading platform technology with deep local expertise. Together, we are uniquely positioned to help Turkish companies capitalise on the massive opportunities within the platform economy and accelerate their growth."
World-class expertise, rooted in the local market
What sets this partnership apart is the combination of global platform capability and genuine local knowledge.
Dogma Alares brings deep roots in the Turkish business landscape. Their local presence, cultural affinity and established relationships mean they understand the nuances of the market in ways that translate directly into faster, more effective execution for clients.
Beyond local insight, Dogma Alares natively blends strategy consulting, product design, machine learning and technology architecture into a single cohesive offering. Their execution-first approach aligns closely with Mirakl's focus on delivering measurable outcomes for clients, not just recommendations.
Erdal Güner, Founding Partner at Dogma Alares:
"Turkey's eCommerce market is one of the most advanced in Europe, and the retailers who will lead the next chapter are those who can run their platforms with both strategic clarity and operational precision. Our partnership with Mirakl brings exactly that: world-class platform technology combined with the local expertise to deploy it for real, lasting advantage."
A comprehensive suite for retail growth
The partnership gives Turkish retailers access to a complete set of capabilities to scale operations and grow revenue:
Mirakl Platform (marketplace and dropship): Scale product assortment, test new categories through dropship and build curated third-party marketplaces without taking on inventory risk.
Retail media (Mirakl Ads): Generate new, high-margin revenue by monetizing site traffic. Sellers and brands promote products directly to engaged shoppers, driving both visibility and platform profitability.
Catalog platform: Streamline supplier onboarding and product data management so new sellers can be integrated efficiently and catalogs can scale with demand.
AI and agentic commerce: Deploy agentic workflows that automate backend operations, optimize pricing and deliver more personalized customer experiences at scale, combining Mirakl's native AI capabilities with Dogma Alares' machine learning expertise.
Looking ahead: Take the next step
Platform models and agentic commerce are already reshaping the competitive landscape in Turkey. Whether you are looking to launch a marketplace, grow through dropship, streamline supplier onboarding or build a retail media revenue stream, Mirakl and Dogma Alares are ready to help you move forward.
Contact our team to start a conversation about your eCommerce ambitions and find out how our combined expertise can accelerate your growth in the Turkish market.
About Dogma Alares
Founded in 2019, Dogma Alares is an AI-native strategy consulting firm for the human-machine era. The firm pairs strategy partners with consultants, AI engineers, designers, and operators to take work from strategy formulation through to implementation. Dogma Alares does not stop at a recommendation; it builds, ships, and stays until the business results are achieved. The firm has set up new businesses for large corporations — taking digital banks, insurers, and marketplace ventures from concept to operating business.
The firm has particular depth in the Turkish e-commerce sector, working with consumer goods companies, retailers, fintechs and operators on strategic direction, business model transformation, organisational effectiveness, and performance management. It draws on international experience from comparable markets and on adjacent work in industrials and platform ventures.
About Mirakl
Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.
