Platform Business Model

Maykers: the Marketplace for all your farming needs

Shea Barickman
June 30, 2020
Maykers: the Marketplace for all your farming needs
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Old MacDonald now has a farm and marketplace to shop on.

Globally, the farming sector is growing fast – it’s now generating more than $2.4 trillion for the global economy each year, and farming employs over one billion workers worldwide. As the industry has grown, farmers are seeking out new, easy-to-use, and transparent sources to find the supplies they need at the best possible price.

Typically, farmers work with a small set of global or locally specialized companies to source supplies. This led to strong relationships between the farmer and its multiple suppliers, but it also created a complicated, slow process when having to renegotiate pricing each year – which sometimes results in the farmer turning to larger players like Amazon to make their purchases.

That’s where Maykers, a new online marketplace for farmers specifically developed for the agri world, comes in. Maykers is transforming the way the agriculture sector does business, partnering with some of the largest global suppliers, like Kramp, Kersia and Trouw Nutrition to offer an easy-to-use, transparent online purchasing option. With its new marketplace, Maykers connects farmers and their suppliers on one single platform on a daily basis.


A New Era of Digitalization for Farmers

The Maykers marketplace is now a destination for both farmers to connect with local and global businesses and for suppliers to reach a larger customer base by becoming certified sellers online. It’s a win-win for both parties. The farmers can find everything in one place, saving time and money, and the sellers can easily onboard new products, services and offers all while growing their customer base.

On the marketplace, farmers and suppliers can engage directly with a chat feature, as well as share expertise within the Maykers community with its education resources like it’s blog. The platform is more than just a place to make transactions but a community between farmers and suppliers.

Maykers is giving their customers the convenience they experience and they demand in their personal lives in their professional ones. These farmers can now buy not just their animal feed, but also machine parts, crop advice and much more in just one place. The ultimate one-stop-shop experience drives transparency and ease that lessens the hassle of having to interact with suppliers in a silos each time.

"Successful farming is being a businessman first and a farmer second. Maykers is a digital platform with a strong passion to optimize the business of farmers and their partners. We want to save them time and money while doing business. We are proud of what we have built with our team based on the Mirakl marketplace solution. We are looking forward to growing our network and value within the Agri business across Europe." - Alexander Ketelaar, the co-founder of Maykers

What you can find on Maykers

At this moment, Maykers has more than 100 trusted business partners selling products and offering services on their platform in Denmark. With sellers like Kramp, Lyngfeldt, and Kersia they have made a great first step in their goal to connect farmers with relevant global and local suppliers. Since its launch this spring, Maykers has onboarded more than 50,000 products in 40+ categories from 250+ agri brands and is growing every month.

The Maykers’ marketplace takes into account what matters most to farmers, including the availability to have multiple offers on the same products and the ability to choose between paying directly on the platform or via an invoice later. Maykers is where farmers do business.

Written by
Shea Barickman

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