How to make agentic commerce a reality for eCommerce businesses with Mirakl Agentic Activation
For two decades, the search bar was the primary gateway to digital commerce. Today, that gate is moving to conversations on agentic platforms.
Shoppers are increasingly asking AI platforms like Gemini, Copilot and Perplexity full questions with clear purchase intent like "find everything I need for a ski trip in the French Alps".
These conversational interactions signal a fundamental transformation in eCommerce and are already eroding the traditional search model. According to Gartner, by 2028, brands will see their organic search traffic decrease by 50% or more as consumers embrace AI-backed search results.
This shift creates two connected challenges for retailers and brands. First, products need to be discoverable by large language models (LLMs), which requires different data structures than traditional search optimization, including new contextual information and image metadata. Second, when shoppers are ready to buy on LLMs, businesses need a way to transact on these platforms without building separate integrations, and manage several protocols for each one.
Most eCommerce businesses understand the opportunity but don’t know how to turn it into reality. That's why we built Mirakl Agentic Activation.
Why most businesses aren't ready for agentic commerce
LLMs don't discover and recommend products the same way search engines do. They need contextual depth, structured attributes and clear comparisons to confidently surface and recommend products.
A product title optimized for Google won't necessarily help an LLM understand what makes that product relevant for a specific shopper’s needs.
At the same time, traditional product data often lacks the depth LLMs need to make informed recommendations. Without specific metadata and contextual details that AI agents can read, your products will stay invisible — even if they’re exactly what shoppers are looking for.
The infrastructure side adds another layer of complexity. Each LLM platform has different technical requirements, data formats and evolving commerce protocols like Agent Commerce Protocol (ACP) and Universal Checkout Protocol (UCP).
Building and maintaining separate integrations is resource-intensive, especially when teams are still learning which platforms drive the most value.
The result is fragmentation. One tool for catalog management, another for GEO and a third for LLM connectivity. Coordinating across these systems delays launches, creates operational gaps and makes it harder to test and learn at the speed the market demands.
Introducing Mirakl Agentic Activation
Mirakl Agentic Activation gives retailers and brands a two-sided solution: Agentic Product Enrichment to prepare products for AI-driven discovery and Agentic Channels to enable sales on LLM platforms from one place.
Instead of piecing together multiple tools or waiting for standards to fully mature, teams can start deploying now, measure what works and scale as the channel grows.
Agentic Product Enrichment: Be visible
Mirakl Agentic Product Enrichment optimizes and enhances product catalogs for how LLMs understand, compare and recommend products across the entire AI ecosystem. This includes rewriting titles and descriptions, generating contextual attributes and creating agent-readable metadata for all major LLMs, underlying foundation models and specialized vertical agents. The goal is to make products easier for any AI system to retrieve, evaluate and confidently recommend to shoppers.
The enriched product content isn't just for AI platforms — it’s designed with an exceptional customer experience in mind. Leveraging Agentic Product Enrichment also helps improve clarity for shoppers and supports stronger conversion when AI-referral traffic arrives. According to , users arriving via AI agents spend 32% more time on the site, browse 10% more pages and have a 27% lower bounce rate than traditional visitors. Get a free GEO readiness as of your product pages.
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Agentic Channels: Be where your shoppers are
Agentic Channels helps businesses sell on LLM platforms without building separate integrations for each one. It manages the connection layer, supports automatic synchronization of inventory, pricing and delivery data, and handles evolving commerce protocols.
Beyond connectivity, Agentic Channels provides cross-LLM performance tracking, capturing conversion, engagement and product-level outcomes. This makes it easier to identify which LLMs, categories and offers drive the most value, allowing you to understand where products perform best and focus your optimization efforts there.
When shoppers make purchases through LLM interfaces, those orders flow into Mirakl where they can be viewed and routed into existing order management systems.
This means LLM-driven sales fit into your current workflows rather than requiring separate processes. And as new LLM platforms emerge or protocols evolve, Mirakl Agentic Channels handles those updates centrally so you don't need to rework integrations in-house.
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Leverage agentic platforms as a new growth channel
The data shows this channel is already driving real business outcomes. When shopping intent is present, AI-driven discovery proves to be highly commercial rather than just experimental. For instance, shopping journeys with Copilot are 194% more likely to result in a purchase.
Furthermore, these users arrive with more context and intent than traditional visitors, resulting in a 27% lower bounce rate and an average of 32% more time spent on site.
With Agentic Activation, we've enriched our catalog with a new set of attributes that make our products more discoverable, and for the first time, shoppable directly through an AI channel like Copilot. - Adam Bohbot, Co-Founder of Ana Luisa
For businesses that start deploying now, the learning advantage is real. You'll understand which products perform best on which platforms, what messaging resonates with AI-referred shoppers and how to optimize offers for this channel before your competitors do.
Start selling on AI platforms today
Agentic commerce is already taking shape, opening new paths for how customers discover and buy. With Mirakl Agentic Activation, eCommerce businesses can capture AI-driven traffic, connect to leading LLM platforms and manage this emerging channel from a single place.
Ready to get started? Learn more about how Agentic Activation can help transform your business for AI-driven commerce, by contacting us today.
