Dropship, marketplace or both: Which assortment strategy is right for your business?

Assortment expansion strategies like dropshipping and marketplace are not new to the world of retail. But customer demands, brand expectations and macroeconomic pressure are forcing organizations to relook at how they can better optimize their product assortment. With these factors in mind, dropship and marketplace have become a trusted solution for retailers to build more resilience into their organization. In this in-depth analysis by Mirakl, discover how to retailers can use dropship, marketplace or both platform models to drive commerce profitability.

In this ebook you will learn:

• How to use dropship, marketplace or both to your advantage
• How dropship and marketplace support an owned inventory strategy
• Benefits of having marketplace and dropship within one platform