What if the biggest roadblock to your display advertising revenue isn't a lack of advertiser interest, but a simple lack of creative assets?
Display ads give retailers and advertisers a richer way to build product visibility. However, many advertisers do not have ready-to-use banner assets.
Some turn to agencies or internal design teams to produce the required formats, often involving multiple rounds of adaptation and approval. Others create assets with AI tools, but still need to adapt them to the required specifications, upload them to the platform and manage them across campaigns. In both cases, the result is operational friction that delays campaign launches, limits the scope of campaign testing and can prevent a display campaign from going live.
For publishers, creative production isn’t just a design challenge. It can become a barrier to advertiser activation and display revenue. In fact, 50% of self-service display campaigns remain stuck in draft mode because sellers lack the necessary design expertise to produce assets in the right formats.
Introducing Mirakl Ads Creative Studio
With the Mirakl Ads (opens in a new tab) Creative Studio, advertisers can turn a product image into AI-generated, on-brand display creative in one click, then launch it end to end.
Creative Studio is a new AI-powered feature in Mirakl Ads that helps advertisers create display campaign visuals from a product context. It is designed to make display ads more accessible to advertisers without dedicated design resources or external creative tools. The feature supports Mirakl Ads’ broader objective of making richer ad formats easier to activate.
How Mirakl Ads Creative Studio works
Advertisers can access Creative Studio directly from the creative set step of a display ad group. They can also access it from the Creative Studio area in the main navigation. From there, the process is streamlined:
- First, they select a product, choose a visual theme and the required formats, and generate a multi-format creative set.
- They can then preview the generated assets and refine them with a prompt, regenerating a creative as needed until it meets their requirements.
- Once satisfied, they select the assets they want to use, name and save them, and add them to the ad group.
- Finally, saved assets can be managed and reused through the Creative Library, avoiding the need to recreate assets for every campaign.
Empowering advertisers with Creative Studio
Creative Studio gives advertisers the tools to:
- Move from product idea to campaign-ready display creative faster.
- Launch display without external AI image generation tools, or waiting for an agency or an internal design team.
- Create multiple formats from one product context.
- Reduce the effort required to test display.
- Save and reuse creative assets across campaigns.
Unlocking publisher revenue with Creative Studio
By removing the friction of creative production, publishers can:
- Make display campaigns easier to sell and activate.
- Help more long-tail sellers and smaller advertisers participate in display advertising.
- Scale display adoption without proportionally increasing creative-related support.
- Keep more of the activation journey inside Mirakl Ads.
- Increase the number of advertisers able to use available display inventory.
A marketplace-native workflow
AI creative generation, resizing and multi-format adaptation are increasingly common capabilities. Mirakl’s stronger differentiation is that Creative Studio is embedded in a marketplace-native retail media workflow. It starts from the product catalog, sits inside the display campaign flow and connects creative generation with a library so designs can be saved and reused.
Mirakl helps more marketplace advertisers become active display advertisers, without requiring external tools, a media team or complex creative workflows. While Creative Studio serves as a powerful production and activation tool, all creative output remains subject to publisher, brand, legal and format requirements.
Creative Studio removes one of the most practical barriers between advertiser interest and display activation. It helps advertisers create and reuse display creative more easily, while giving publishers a more scalable way to grow display adoption.
Book a demo (opens in a new tab) today to see how Creative Studio can transform your ads strategy.
