Selling on multiple marketplaces means meeting multiple sets of requirements, including image specifications. As catalogs and channel counts grow, keeping every image compliant becomes a bigger operational challenge. This is the problem Image Transformation, a new AI-powered capability in Mirakl Connect, is built to solve.
The cost of manual image management
Every marketplace has its own requirements for what a product photo should look like. One wants a pure white background. Another wants a square crop.
According to Mirakl data, 36% of catalog rejects are due to media errors.
Get it wrong and your product gets rejected from the platform. But the real cost isn't the rejection itself, it's the friction that follows: another round of back-and-forth that delays the listing, and can mean missing a holiday sales window entirely.
Faced with that friction, sellers often list only a fraction of their catalog rather than push every SKU through the same slow fix-and-resubmit cycle. That's lost revenue for the brand, and lost catalog depth for the platform.
Most catalog errors come down to text attributes, and Mirakl Connect’s Catalog Transformer (opens in a new tab) already resolves those, improving product data quality along the way. But attributes are just a part of the whole story.
The other part is the photo — wrong aspect ratio for one marketplace, too small for another, missing the background a channel requires or shot in the wrong format for a category that expects on-model imagery.
Today, sellers close that gap one of two ways:
- Building an internal team: dedicated headcount to crop, resize and clean every image in-house. It works, but it's a high fixed cost that scales right alongside the catalog. Add more SKUs, add more people.
- Outsourcing to an agency: briefs, per-image fees and weeks of turnaround, with quality that depends on who's holding the brief that week. It's slow and it's expensive.
Both paths lead to the same manual steps. Once the images are finally ready, someone still has to re-upload and re-order every single one, SKU by SKU, marketplace by marketplace.
If you sell on three marketplaces, and plan to launch a new collection of 500 products with five images per product, it represents 7,500 images to adapt.
Your team is overwhelmed by the task. Even when you outsource it, review rounds and revisions are time-consuming, creating delay and blocking your team's bandwidth for weeks. Pushing compliant images back into every channel, in the right order, every time, never goes away.
These costly and disjointed workflows ultimately fail to scale as the catalog and marketplace footprint expand.
How Image Transformation works: ingest, analyze, transform, deliver
Image Transformation is an AI-powered tool built into Mirakl Connect that ingests, analyzes, transforms and delivers every product image at scale. No internal team. No agency brief. No manual re-upload.
Step 1: ingest
The tool pulls product images directly from your main catalog in Connect. No separate upload process to manage.
Step 2: analyze
AI reads each image to extract attributes and flag quality issues, before a marketplace's compliance check ever sees them.
Step 3: transform
Images are standardized, cropped, upscaled and background-removed to match each marketplace's specific requirements: aspect ratio, minimum and maximum size, background color and photography type by attribute and category, whether that's on-model or lifestyle.
Step 4: deliver
Compliant images are synced straight to the channel. The re-upload, re-order step that used to eat days of manual work simply disappears.
One photo goes in. Every channel's specs come out.
Catalog Transformer already optimized our product attributes for every marketplace. Now with AI Image Transformation, our visuals are automatically reformatted too, so every product in our catalog goes live faster, fully compliant, on any channel. — Danielle Davis, Merchandising specialist at Baltic Børn
Built for sellers scaling across marketplaces
Mirakl Connect provides a single platform to expand across channels without multiplying operational work, extending that same efficiency to the challenging task of standardizing product photos through Image Transformation.
If you're running a growing catalog across multiple marketplaces, this is a pain you already know. The SKU count keeps climbing, the channel list keeps growing and image compliance keeps eating hours that should go toward growth, not grunt work.
Image Transformation is built for sellers who have outgrown manual image prep but aren't ready to build, or pay for a bigger team to keep up with it.
What you get back isn't just time:
- Consistent brand experience: Every image matches your visual standards on every marketplace, without a style guide passed hand to hand between an internal team and an outside agency.
- Faster time-to-market: Onboard a catalog and launch products in days, not months.
- Fewer media errors: The errors driven by image issues, the ones that get listings suppressed or buried in search, get resolved before they ever reach a marketplace.
One photo, every channel
Image Transformation is taking image errors off sellers’ plate, closing one of the last manual gaps in a growing multichannel catalog.
Those who scale fastest will be the ones who remove the manual step altogether, letting the catalog grow without the image backlog growing alongside it.
Discover how Image transformation works (opens in a new tab) or contact our team (opens in a new tab) to see how it can help you optimize your multichannel operations.
