Rapport Mirakl sur les vendeurs 2023 : les entreprises alimentent la croissance du marketplace et du dropshipping
Rapport vendeur 2023 de Mirakl
Avec l’évolution de la dynamique du marché et l’évolution des préférences des consommateurs, gérer une entreprise de commerce électronique rentable n’est pas facile. Que vous exploitiez une place de marché ou une plateforme de dropshipping, que vous vendiez sur des places de marché ou en dropshipping, ou que vous fassiez les deux, comprendre la dynamique de ces canaux à croissance rapide est essentiel pour la croissance. Le rapport Mirakl Seller 2023 explore les raisons pour lesquelles de plus en plus de détaillants et de marques vendent sur différents canaux, leurs stratégies de croissance et comment les plateformes de marché et de dropshipping peuvent attirer les meilleurs vendeurs.
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Report Highlights:
Online marketplace growth is attracting more businesses to sell The number of businesses that began selling on marketplaces in 2022 increased by 31% over the previous year, demonstrating a surge of interest in the platform economy.
Retailers are expanding their marketplace business More than half (53%) of marketplace sellers surveyed are selling on more marketplaces than they were a year ago, and 62% expect to expand across additional marketplaces in the next 12 months.
Sellers choose different paths to success Roughly half of companies market their entire product assortment on marketplaces. A quarter of sellers limit their platform offering to a small subset of their full product catalog, while 8% of sellers have no overlap between marketplace and owned channels — developing an exclusive offering for their marketplace partnerships.
Sellers look for high traffic and low commission from operators Marketplace sellers prioritize website traffic, product categories, commission rates, and ease of use. Operators that make life easy and profitable for sellers will have an easier time with recruitment.
Report Highlights
1
Online marketplace growth is attracting more businesses to sell. The number of businesses that began selling on marketplaces in 2022 increased by 31% over the previous year, demonstrating a surge of interest in the platform economy.
2
Retailers are expanding their marketplace business. More than half (53%) of marketplace sellers surveyed are selling on more marketplaces than they were a year ago, and 62% expect to expand across additional marketplaces in the next 12 months.
3
Sellers choose different paths to success. Roughly half of companies market their entire product assortment on marketplaces. A quarter of sellers limit their platform offering to a small subset of their full product catalog, while 8% of sellers have no overlap between marketplace and owned channels — developing an exclusive offering for their marketplace partnerships.
4
Sellers look for high traffic and low commission from operators. Marketplace sellers prioritize website traffic, product categories, commission rates, and ease of use. Operators that make life easy and profitable for sellers will have an easier time with recruitment.
Principales conclusions du rapport
56%
des entreprises vendent sur plus de deux places de marché, contre 50 % il y a un an
62%
des vendeurs interrogés prévoient de vendre sur davantage de places de marché au cours de l'année prochaine
23 jours
le délai moyen entre l'intégration initiale et la première vente sur les places de marché propulsées par Mirakl
We choose marketplaces and dropship platforms because they fuel our business growth. Marketplaces are tried-and-true for scalability, while dropshipping offers low-risk access to new markets, both locally and globally. It's all about strategic expansion. We are currently selling on 20+ Mirakl-powered marketplaces, all centralized on Mirakl Connect."
Téléchargez le rapport vendeur 2023 de Mirakl
Le rapport Mirakl Seller est basé sur l'analyse d'un ensemble de données de marchés B2C et de plateformes de dropshipping alimentées par Mirakl. Une enquête en ligne a été menée auprès d'un panel de 1 500 détaillants vendant sur les Marketplaces au quatrième trimestre 2022. Les personnes interrogées étaient basées aux États-Unis, au Royaume-Uni, en Allemagne, en France et en Espagne.
