Marketplaces now sit at the center of most brands' holiday plans, and our survey of 105 brands shows the opportunity is only growing. Capturing it comes down to execution: the right inventory in the right places and every order delivered when traffic peaks.
To see what that looks like in practice, we sat down with JoEllen Dutcher and Brandon Jones of Cuyana. The leather goods brand sells through four marketplaces and runs its own distribution center. Dutcher and Jones explain how Cuyana plans inventory channel by channel, earns visibility without discounting and prepares its product data for AI shopping agents.
Watch this on-demand webinar to learn:
- How to run peak prep on two timelines, from long-lead inventory to last-mile marketplace readiness.
- Why Cuyana forecasts marketplace demand down to the SKU and adjusts channel by channel.
- How to stand out on crowded holiday marketplaces without leaning on paid placements alone.
- Why a margin-first pricing stance can outperform heavy promotions.
- How a lean team scales a marketplace business without adding headcount.
- What it takes to get your products discovered by AI shopping agents.
Watch the on-demand webinar
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