Marketplaces have evolved beyond an eCommerce channel into a broader operating model connecting assortment, sellers, data, payments, fulfillment, retail media and customer experience. In this on-demand conversation, Mirakl CRO Laure Le Gall and Producteca CRO Pablo Altamira explore how marketplace strategies are developing across regions, with a focus on the opportunities and challenges shaping Latin America. The session is presented in Spanish.
Watch this on-demand presentation to learn:
- How 1P and 3P commerce can work together to expand assortment, increase agility and reduce inventory risk
- Why successful marketplaces require a shift from traditional supplier management to ecosystem orchestration
- What makes the Latin American marketplace landscape distinct, including the role of local execution, seller enablement and cross-border supply
- How AI and agentic commerce are transforming marketplace operations, product discovery and the future of digital commerce