Marketplace Best Practices

Your Marketplace Guide for Shoptalk 2022

Austin Fontanella
March 9, 2022
Your Marketplace Guide for Shoptalk 2022
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Viva Las Vegas! Shoptalk 2022 is just around the corner, and here at Mirakl, we’re excited to attend Retail’s Big Reunion March 27-30 at the Mandalay Bay in Las Vegas. For those attending, we’d love to see you at the event (booth 2036) to show you how an online marketplace can empower your business to grow and scale in an increasingly digital landscape.

Now is the time

Consumer demands are rising, and only the marketplace model can offer the competitive prices, selection, and convenience today’s shoppers are looking for. According to The State of Online Marketplace Adoption, a global consumer survey dedicated to shopping trends, 70% of consumers worldwide believe online marketplaces are the most convenient way to shop, with two-thirds preferring sites with an online marketplace over those that don’t have one.

Meet us at Shoptalk: Schedule a meeting with a Mirakl marketplace expert today.

The narrative becomes even clearer when you focus on retail’s most committed eCommerce shoppers – those who shop online at least once a week. For these US “power shoppers” half of all their online shopping is already done through a marketplace, with 75% noting they wished more of their favorite retailers had an online marketplace.

To take advantage of this increasingly sticky platform, you need someone with not only the technology but also industry expertise, and a powerful ecosystem of partners and sellers to help launch and grow your marketplace at scale.

Meet us at Shoptalk

Interested in learning more? Be sure to check us out at booth 2036: We’ll be there on Monday, March 28 from 10:30 am to 6:30 pm, and then again on Tuesday, March 29 from 9:00 am to 6:30 pm. This is the perfect opportunity to meet with Mirakl marketplace experts, who have helped countless retailers – including Macy’s Inc. and the Kroger Co. – on their own marketplace journeys.

Looking for something a bit more informal? We’re also running four Tech Sessions on how enterprise marketplaces are helping retailers power growth. In just 15 minutes you’ll learn about key eCommerce trends, discover the top three benefits of a successful marketplace, and see how real businesses are using the marketplace model to power their digital transformation. To attend, be sure to be at the Mirakl booth (#2036) during one of the following times:

  • Monday, March 28 @ 11am - 11:15pm

  • Monday, March 28 @ 4pm - 4:15pm

  • Tuesday, March 29 @ 10:50am - 11:05am

  • Tuesday, March 29 @ 4pm - 4:15pm

Finally, don’t forget to meet with some of the Mirakl partners who are helping to ensure our customers enjoy marketplace launch success: Adobe (booth 6088), Capgemini (booth 3014), and McFadyen Digital (booth 9015).

Discover how today’s top brands are leveraging the marketplace model

Shoptalk is a great opportunity to see the power of the marketplace model in action. Check out the following Shoptalk sessions for an inside look at how leading retailers are leveraging their Mirakl-powered Marketplaces to enhance the customer experience, and exceed ever-rising consumer demands.

  • Liverpool (Sunday, March 27 at 3:30 pm): Antonino Guichard Gonzalez, Chief Digital Officer, Liverpool, will explain how they’re capitalizing on Latin America’s digital transformation – the region was the fastest-growing eCommerce market in 2020.

  • Macy’s (Monday, March 28 at 8:30 am): Matt Baer, Chief Digital & Customer Officer, will address their eCommerce strategy for a more connected shopping experience, and the role the marketplace will play in catering to the omnichannel consumer.

  • WW (Monday, March 28 at 9:15 am): Jon Mandell, SVP of Global Membership & Commerce, WW, will speak to their eCommerce approach for instilling customer loyalty in a time of unparalleled choice.

  • 1800Flowers and Verishop (Monday, March 28 at 10:00 am): Leslie Leifer, VP Enterprise Strategy & Business Development, 1800Flowers, and Cate Khan, Co-founder & CSO, Verishop, will team up to tackle the new methods they’re invoking - including the role of their online marketplace - for promoting product discovery.

  • The Kroger Co. (Tuesday, March 29 at 8:30 am): Yael Cosset, Chief Digital Officer, The Kroger Co., will lay out how they’re embracing new technologies and business models to help limit the impact of a wide range of challenges including supply chain issues, and ever-changing consumer preferences.

Let’s connect at Shoptalk

Shoptalk is the perfect opportunity to begin your marketplace journey, and start offering your customers the enhanced shopping experience they’re looking for. To take that first step, secure a meeting with a Mirakl rep today and find us at booth 2036 during Shoptalk.

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Written by
Austin Fontanella
Content Marketing Specialist at Mirakl

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