Retail Media meets Agentic Commerce: MCP-Native Ads
Discover how Mirakl Ads’ native MCP tool allows retailers to monetize AI shopping agents by surfacing sponsored products within high-intent, natural-language conversations.
10 publications
Why investment rate is your retail media north-star metric
Stop relying on monetization rate as a lagging indicator. Learn why investment rate is the key to retail media sustainability, healthy TACOS and scaling your advertiser base today.
How Rakuten France won Best Retail Media Campaign at Adtech Awards 2025
Discover how Rakuten France achieved a 20% revenue boost in one month by unifying on-site and off-site retail media with Mirakl Ads and Symbiosys. Learn how their award-winning strategy solves inventory saturation while maintaining high ROAS.
Top Retail Media Trends for 2026: AI & Agentic Commerce
Discover how AI and agentic commerce are transforming retail media in 2026. Learn how retailers can optimize product data and leverage AI-powered platforms to drive monetization and visibility.
Why on-site retail media remains the strategic powerhouse in 2026
Discover why on-site retail media remains the foundation for digital monetization in 2026. While in-store ads and AI-powered agentic commerce are rising, leading retailers are using on-site platforms to drive scale, speed and performance. Learn more.
A retailer’s guide to key retail media ad formats
Explore the three core retail media ad formats: on-site, off-site, and in-store. Learn how to maximize high-margin revenue for your retail media network.
A smart approach to saturated Retail Media inventory
Grow retail media revenue without sacrificing the customer experience. Learn how to manage saturated inventory and expand campaigns both on-site and off-site.
Unlocking Retail Media Revenue: 5 Ad Experiences We Love
See how top retailers are unlocking new revenue streams with retail media networks. We analyze 5 successful on-site, offsite and in-store ad examples boosting profitability.
How to build high-performing retail media placements without hurting UX
A high-performing retail media program is about the shopper experience as much as it's about CTR and fill rates. Learn how to build high-performing retail media placements that enhance UX by using the right tech and controls to surface helpful products.
Understanding return on ad spend (ROAS) in retail media
Learn what ROAS is, how to calculate it, and strategies to maximize profits in retail media. A detailed guide for retailers and advertisers.