The agent vs. the algorithm in eCommerce
Explore the differences between AI agents and algorithms in eCommerce, and how agents are reshaping product discovery and customer experience.
James Williams
Head of Agentic Commerce, Mirakl
James is the Head of Agentic Commerce at Mirakl, where he leads the company's strategy for helping retailers and brands win in the next chapter of AI-powered commerce. He works across product, technology and partnerships to advance Mirakl's agentic commerce vision. Previously, James led AI and business intelligence commercialization initiatives, served as Director of Strategic Accounts and was Chief of Staff to Mirakl's CEO. He holds an MBA from Harvard Business School.
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