Clément Cosso

Product Director, Mirakl Ads

Clément is a Product Director at Mirakl, where he leads the product teams behind Mirakl Ads. He guides strategy and development for the company's retail media platform, helping marketplace operators build high-performance advertising businesses.

Topic

3 publications

Jun 6, 2025Retail Media

Buy vs build: Rethinking in-house retail media in a market that moves fast

Explore the build vs buy decision for retail media platforms. Learn why speed, scale, and innovation make partnering with tech providers the smart choice for retailers in a $100B+ market.

Clément CossoProduct Director, Mirakl Ads

May 27, 2025Retail Media

You’re tracking fill rate. But, here’s what you might be missing.

Learn why fill rate is a crucial but often overlooked metric in retail media. Explore common pitfalls, the role of tech and advertiser diversity and practical strategies to improve fill rate and campaign performance.

Clément CossoProduct Director, Mirakl Ads

Nov 16, 2022Marketplace

Mirakl Reshapes the AdTech Market with New Mirakl Ads Platform

Bridging the retail media gap with Mirakl Ads: a game-changer for advertisers and publishers

Clément CossoProduct Director, Mirakl Ads