More than 70% of enterprises struggle with unclear AI success metrics. Meanwhile, 6 out of 10 consumers already use AI to shop. The gap between what buyers expect and what brands can deliver is widening fast.

Shopping is shifting from search bars to AI agents that research, compare and buy on behalf of consumers. If your product data, assortment and operations aren't built for this new reality, you're already falling behind.

This playbook, built on new research from Mirakl and Merkle, gives you the roadmap to close the gap.

Inside this playbook:

• The dual readiness crisis: What 2,500 consumers expect from AI shopping and why enterprises can't deliver it yet

• The four pillars of agentic commerce success: Product data, contextual enrichment, assortment strategy and direct LLM connectivity

• A three-step action plan: Audit your foundation, prepare for LLM-based discovery and build organizational readiness in parallel

• Why marketplaces have a structural advantage: How marketplace and dropship models are structurally built to win in the agentic era