How PcComponentes Empowers Its Sellers Through Its Technology Marketplace
More than an online shop
The PcComponentes marketplace strategy is founded on a seller-centric approach. By creating a marketplace that brings sellers the advantages they need, PcComponentes enables a rapid expansion of products and is in the best possible position to respond to rising customer demand.
The marketplace also provides PcComponentes with supply chain flexibility; by growing their base of third-party sellers they are not dependent on one or a few sellers.
When a seller faces supply chain obstacles, PcComponentes can now seamlessly pivot their supply chain to ensure the customer does not face out-of-stocks when shopping online. Similarly, the company is able to leverage a third-party seller when they face out-of-stocks on their retail products. This is key, especially during sales periods such as Black Friday or PC Days.
The PcComponentes
PcComponentes, the biggest online technology shop in Spain, launched their Mirakl-powered marketplace in 2018.
+35K
SKUs added since launch & 200K offers
+300%
Marketplace growth YoY (2020)
48M€
GMV in 2020
400K
Orders in 2020
Mirakl was the clear leader in marketplace technology. We chose to partner with the Mirakl team to develop our marketplace and achieve our primary objective of range extension so we can give our customers the product choice they deserve. Thanks to Mirakl Connect, we have been able to - and will continue to - grow our seller base and catalog at a rate and with an efficiency that wouldn’t have been otherwise possible.
As part of its marketplace launch, PcComponentes joined Mirakl Connect, the all-in-one technology platform where curated marketplace sellers, specialized partners and Mirakl-powered marketplaces can meet and accelerate doing business together.
PcComponentes hopes to grow their seller base by 150% in the coming year.
What it means for sellers
The PcComponentes Marketplace offers sellers the opportunity to join one of the top 5 e-commerce websites in Spain and be part of a growing platform that has:
+2.6M
Orders per year
190M
Sessions per year
750M
Pages views per year
1.6M
Followers on social media
Happy sellers, happy customers!
PcComponentes wanted to build a marketplace that prioritises both sellers and customers.
Top seller: Punto by ZE
"The thing we like the most about PcComponentes marketplace is the large product catalog system and also the customer experience provided along the entire sales funnel. PcComponentes helps us to be better every day and provide excellent service to the customers. They also show respect for their sellers - they are honest and respectful and that definitely makes the difference. "
Punto by ZE, seller on the PcComponentes Marketplace
Why sellers join the PcComponentes Marketplace
Integrate into a first-class marketplace infrastructure on a mature website with 15 million visits per month
Display their catalogue on one the most visited eCommerce sites in Spain
Benefit from 100% transparency when competing on PcComponentes retail product prices - the best price wins
Establish synergies with other vendors through the Mirakl Connect ecosystem
Develop the best possible selling strategy with a dedicated account manager
Seamlessly import products at speed using automatization CSV, API and aggregator mechanisms
Get paid and invoiced 3 times per month
What’s next?
In the coming years, PcComponentes will leverage their marketplace as much as possible in line with a growing fulfillment strategy to provide outstanding logistic services to both customers and sellers.
As the next step in its marketplace strategy, PcComponentes will open up its platform in other countries and look to attract more international sellers.
To do this, the company will take advantage of their access to thousands of sellers in the Mirakl Connect ecosystem.
The company is also excited to be launching PcAds, a promotion tool that facilitates seamless advertising for sellers on pccomponentes.com.
