Mirakl Target2Sell

Product discovery and personalization managed at scale

Ensuring new products are discoverable as assortment grows is critical to conversion. Achieve curation at scale with a tailored experience to each customer and increase product discoverability, managed across first-party and third-party offers with AI-driven personalization from Mirakl Target2Sell. 

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A modular SaaS suite

By combining dynamic data with patented real-time machine learning, Mirakl Target2Sell creates one-to-one personalization of your website to improve conversion and optimize your website with these products. 

  • Recommend

    Personalized product recommendations to boost conversion and revenue by proposing the right products to each customer.

  • Organize

    Personalized ranking on categories and search results pages to sort list pages in an optimized way and make finding the right products easy.

  • Inspire

    Intelligent headless CMS to manage content and to tailor the buying journey with personalized marketing messages in one solution.

Optimize discovery

Ensure products get the right visibility through intelligent recommendations and sorting.

  • Personalize in real-time

    Recommendations are based on specific customer context such as what they’ve viewed, added to their basket, and purchased or liked. Active algorithms are refreshed daily.

  • Show upsell, substitutions and cross-sell strategies

    Display alternative and complementary products based on customer search, profile, and other purchasing behaviors that take into account visual and semantic similarities.

  • Receive tailored recommendations at scale

    Personalize the buying experience from start to finish with recommendations that touch every step of the buying journey, from the homepage to the product page, to the basket and more.


"Our mission is to help customers find the products that match their needs. I was looking for a solution that would allow me to tailor the offer to each customer and that would be compatible with my Shopify-based website. Target2Sell met my expectations. The solution makes it possible to put forward suitable products and adjust the list pages to the different profiles identified."

Margaux Mercadier
Ecommerce Director, Oh My Cream

Increase conversion

Maintain control over your personalization strategy and always present the right products to the right customers at the right time.

  • Operate with confidence

    Rather than rely on intuition or excessive A/B testing, Mirakl Target2Sell algorithms adapt to customer behavior and assortment changes in real time, ensuring the best algorithm is always applied.

  • Set up business rules and custom algorithms

    Influence product recommendations according to eMerchandising objectives by setting up business rules and applying third-party or in-house custom algorithms.

  • Bring recommendations to life

    See the impact of product recommendations on upsells and cross-sells with straightforward algorithm visualization that shows which items are most often viewed or purchased together.


“Target2Sell’s AI-driven personalization optimized the way we ranked our large set of products within our category pages, improving our customer experience and our bottom line!”

Nuria García Reche
Global Performance Lead, Sprinter

Get actionable insights

Manage insights across first-party and third-party assortment to improve overall performance.

  • Harmonize your data

    Unify data from multiple disparate sources, including product data, customer behavior, in-store purchases, product ratings, customer reviews, data lakes, and even inject your own algorithms.

  • Receive actionable insights

    Track overall assortment and marketplace performance, including comparison between first-party and third-party performance at the assortment and category level, plus split of sales.

  • Access product intelligence at your fingertips

    Extract product intelligence generated by the Mirakl Target2Sell platform and apply to external tools, including customer resource management, email marketing, and even analyze the data with your own BI tool.


“Target2Sell has enabled us to take a new step forward in optimizing onsite performance. We conducted an A/B test that showed a 2X CTR on recommended products and those same product recommendations also drove revenue growth by 10X on the product page.”

Cécile Brin Miard
Head of Marketing and Digital Merchandising, Yves Rocher

Not all personalization engines are created equal

Mirakl Target2Sell’s technology is unique because it is well suited to provide value for both first-party and third-party products. Unlike the black box approach taken by many other AI solutions today, the solution is designed to allow merchandisers or category managers to influence the AI by implementing their custom business rules or algorithms.