THG Fulfil partners with Mirakl Connect to power global marketplace growth
New integration provides brands with an end-to-end solution to launch and scale on over 450 marketplaces.
Manchester, UK – 3 June 2026 – THG Fulfil, a world-class provider of ecommerce fulfilment and courier management solutions, today announced a strategic partnership with Mirakl Connect, the AI-powered multichannel selling platform. This collaboration provides brands with an integrated end-to-end solution to simplify and accelerate expansion onto hundreds of the world’s leading retailer-operated marketplaces, such as Debenhams.
The partnership directly addresses the operational complexities brands face when scaling their marketplace presence. By combining Mirakl Connect's AI-powered multichannel selling capabilities with THG Fulfil’s global fulfilment infrastructure, the collaboration offers a unified solution for multi-channel ecommerce. Brands can now manage marketplace listings, order management, global fulfilment, and cross-border compliance all in one place, eliminating the need to coordinate multiple vendors and siloed systems.
Through this integration, orders placed on marketplaces connected through Mirakl Connect flow directly into a Marketplace Management System, providing a dashboard for viewing orders, managing inventory, and tracking returns. This is powered by THG Fulfil’s innovative single stock pool architecture, which allows brands to use the same inventory pool to serve all channels, including D2C websites and multiple marketplaces. This maximises inventory efficiency, reduces the risk of stockouts, and minimises overstocking.
Tom Killeen, COO, THG Ingenuity, said: “This partnership is a gamechanger for brands looking to expand their reach into new retail channels and markets. Historically, brands have been forced to juggle logistics providers, integration middleware, tax consultants and more. Our partnership with Mirakl consolidates this entire process. Brands can access marketplace connections, global fulfilment infrastructure, and cross-border compliance allowing them to focus on growth, not operational complexity.”
The partnership is already delivering results, with Myprotein successfully launching on Debenhams marketplace, one of the UK's most iconic lifestyle and fashion destinations. This move marks an exciting expansion into new consumer segments, showcasing how the collaboration unlocks access to premium retail environments and broader audiences.
Sophie Marchessou, Chief Customer Officer, Mirakl, said: "Marketplaces keep on being one of the fastest growing areas in ecommerce and leading brands across all categories are continuing to see the benefits of meeting consumers where they shop. But reaching customers is only half the battle; delivering a seamless, reliable experience after the purchase is what truly builds loyalty and drives long-term growth. Combining Mirakl Connect's multichannel selling capabilities with THG Fulfil's world-class fulfilment infrastructure gives brands like Myprotein the complete toolkit to expand their reach through trusted retail partners while ensuring every customer, in every market, receives a consistently great experience. This is what the future of omnichannel retail looks like."
ABOUT THG INGENUITY
THG Ingenuity provides cutting-edge ecommerce solutions for clients designed to accelerate brand growth. It comprises THG Commerce, a complete commerce solution with the highest performing technology platform in market, THG Fulfil, a provider of world-class fulfilment engineered to improve customer retention, and THG Studios, an award-winning creative agency providing a range of services from campaigns and content creation to videography and photography. With its expertise in building direct to consumer brands, Ingenuity is uniquely positioned to bring pertinent, pragmatic, and global know-how across all aspects of commerce.
ABOUT MIRAKL
Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.