Press release

Musgrave MarketPlace, First-Of-Its-Kind B2B Foodservice Platform in Ireland, Opens to Third-Party Suppliers to Extend Product Offering

June 30, 2022
Musgrave MarketPlace, First-Of-Its-Kind B2B Foodservice Platform in Ireland, Opens to Third-Party Suppliers to Extend Product Offering
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Musgrave MarketPlace invites local suppliers to sign up to sell their products to an established B2B customer base of over 50,000 foodservice, retail & SME customers on platform powered by Mirakl

Dublin, Ireland, 6 July 2022 - Musgrave MarketPlace, Ireland’s only 100% Irish-owned national wholesaler has today announced a recruitment campaign which provides Irish suppliers with a unique opportunity to sell their products to a sizable B2B audience. With over 50,000 B2B customers, Musgrave MarketPlace launched a new eCommerce platform earlier in the year, and today they’re launching their Extended Range, supported by leading enterprise SaaS platform, Mirakl.

Alongside a core range of over 14,000 products, Extended Range is a specially curated range of products which trusted suppliers can sell on the Musgrave MarketPlace eCommerce platform – everything from artisan Irish food and beverage products to restaurant furniture, packaging and equipment. With an ambition to have over 12,000 Extended Range products by 2024 alongside the core range, Musgrave MarketPlace customers will be able to get everything they need to run their business in one place – a true one-stop-business-shop.

As the proposition develops, ‘Extended Range’, will allow Musgrave MarketPlace to offer tens of thousands of products to their customers, and support small Irish producers to market, as well as providing innovative new food and non-food products without having to add to their physical footprint. Customers can order ‘Extended Range’ products from these trusted suppliers via their Musgrave MarketPlace account and products will be delivered on behalf of Musgrave MarketPlace directly from the supplier, with dedicated customer service on hand to support.

At a global level, B2B eCommerce is expected to continue expanding at a rapid compound annual growth rate (CAGR) of 18.7% from 2021 to 2028¹. In recent years, B2C shopping habits have influenced the way businesses purchase. B2B buyers have come to expect the same efficient online shopping experience they have as B2C consumers; they are now demanding a simple, digitally-enabled, aggregate buying experience, putting pressure on wholesalers to offer more products across more categories than ever before.

To meet this customer need for all their product requirements in one location, Musgrave MarketPlace partnered with Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform. Mirkal have supported over 300 of the world’s most trusted brands, including Astore by AccorHotels, Carrefour, Changi Airport, Debenhams, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, Superdrug and Toyota Material Handling, to create their marketplace SaaS platforms.

Michael McCormack, Managing Director, Musgrave MarketPlace, commented, “As part of our digital transformation, we wanted to offer our customers everything they could possibly need for their business through one website, bringing our range from 14,000 core products to over 26,000 Core & Extended Range products in under 2 years. Through our Extended Range platform, powered by Mirakl’s industry-leading technology, we plan to become a true one-stop-shop and are proud to be the first company in Ireland to create this type of platform for B2B customers. Using international and customer insight, we will develop a full range which makes life easier for our customers because they will be able to get everything they need to run their business in one place. And as a 7th generation Irish family-owned business, supporting local really matters to us. Extended Range will provide a route to market for local suppliers, I’d encourage those local suppliers to sign up and take advantage of the opportunity to become an Extended Range trusted supplier.   

Marc Teuliéres, Executive Vice President, Customer Success B2B at Mirakl, added, “Musgrave MarketPlace is a true pioneer in the Irish B2B wholesale sector with a strong digital vision and strategy, which combined with our technology and expertise, will enable them to meet and exceed their customers’ demand for an extended range sold via one central platform.”

Registration is now open for suppliers to create an account and begin selling their products. Suppliers interested in selling via Musgrave MarketPlace Extended Range can e-mail or visit


About Musgrave MarketPlace

Musgrave MarketPlace is the only 100% Irish owned national foodservice wholesaler. They are committed to supporting Irish jobs, Irish businesses and the future of the foodservice industry in Ireland. Musgrave MarketPlace offer a nationwide distribution and delivery solution with a range of over 14,000 products to choose from, covering fresh, frozen, ambient, non-food and alcohol.

Musgrave MarketPlace is committed to offering its customers the best in value, the widest, most appropriate ranges and unparalleled customer service. For more information visit

Musgrave MarketPlace has committed to investing €350,000, over a four-year period, in the development of TU Dublin’s School of Culinary Arts and Food Technology. The investment will see the continuance of the Musgrave MarketPlace Scholarship Programme and the sponsoring of the state-of-the-art training restaurant at the new TU Dublin Grangegorman Campus. The investment is part of Musgrave MarketPlace’s ongoing support of the progression of the Irish food sector and investing in up-and-coming chefs and future leaders of the food industry.

Musgrave MarketPlace branches are located at:

  • Dublin – Ballymun, Sallynoggin and Robinhood

  • Waterford

  • Cork

  • Limerick

  • Galway

  • Lurgan

  • Belfast

  • Derry

About Mirakl

Mirakl offers the industry's first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world's most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.

As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information:

Media contacts

Hugo Weber, External Communications & Public Affairs Director, Mirakl

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